Data Quality Score Calculator
Fix the records behind the score
Clu dedupes, verifies and enriches your records. It fills empty fields and keeps the values you already have.
Working a whole list? Upload the CSV to Clu. Get 14 days of Pro, free: 250 credits, 3 seats, agents, Sequences and Clu in Slack.
Start free trialA data quality score grades your CRM on numbers you can pull yourself: bounce rate, duplicate rate and the age of your records. Clu verifies, dedupes and enriches the records behind that score.
Fix the records behind the score
Clu dedupes, verifies and enriches the records in your CRM. It fills empty fields and keeps the values you already have.
The Free plan is $0 with 50 credits a month and 5 searches. Every new workspace can also try Pro free for 14 days.
- Search
- Free
- Verified work email
- 1 credit
- Phone number
- 10 credits
98% verified work emails and 85% phone numbers on our 500-lead benchmark, across 25+ providers.
A demo of Clu, our agent, doing this for a whole list. Asked: Clean up HubSpot contacts and verify every email. Fill the missing titles too. Clu runs the tools, asks for confirmation before spending credits (Validate 400 emails and fill empty job titles, 200 credits), fills the list row by row and reports: 400 checked, 61 emails fixed, 88 titles filled and synced back to HubSpot. I didn't touch values you already had.
10,000+ users, from founders to full sales teams
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The Clu Chrome extension finds the verified email and phone number for the LinkedIn profile you have open, in the same tab.
What a data quality score measures
A data quality score grades your CRM health from four inputs: database size, email bounce rate, duplicate percentage, and average data age. Pull those numbers from your CRM and sending tool, and check them again every quarter. Cognism estimates B2B contact data decays at roughly 22.5% a year, so a clean number doesn't stay clean for long.
The toolData Quality Score CalculatorRunsInside CluFree quotaAccount required
How does this tool work?
Poor data quality silently kills sales performance. You can grade your own CRM with four numbers: database size, email bounce rate, duplicate record percentage and average data age. Bounce rate shows how many addresses are already dead, duplicates show how much of the database is counted twice, and data age shows how much has probably gone stale.
Check all four every quarter and act on whichever one is moving the wrong way. Clu works on the records themselves: it verifies email addresses, finds duplicate groups for a person to approve, and fills missing fields with waterfall enrichment across 25+ providers.
Who uses the Data Quality Score Calculator?
The people who run it most, and what each one runs it for.
- Sales teamsCatch a dead address before a rep spends time writing to it.
- MarketersClean a list before the campaign goes out, so bounces don't hit the sending domain.
- RecruitersConfirm a candidate's contact details are real before you reach out.
- FoundersCheck an address before you email an investor, partner or buyer.
- RevOpsKeep CRM records accurate so routing, scoring and reports hold up.
- AgenciesCheck client data before it goes into a live campaign.
What does Clu do with a whole list?
Watch a real search go from query to an enriched, validated, CRM-ready list: 36 leads, 100% contact fill, synced to HubSpot.
36 ICP leads, 100% contact fill, validated and pushed to HubSpot in one flow
Describe the job once. An agent runs it every week.
Clu turns one sentence into an agent. It searches 1B+ profiles, finds verified emails and phone numbers across 25+ providers, adds the people to your sequence and posts each run to Slack.
Weekly ICP outbound
Built by Clu from: “Every week, find 500 new people who match my ICP, get their emails and phones, and add them to Series B outbound.”
- Searched 1B+ profiles for new ICP matches500 foundPeople Search
- Ran the waterfall across 25+ providers487 emails · 412 phonesWaterfall
- Verified every email and phoneSMTP + catch-allVerification
- Added them to Series B outbound500 peopleSequences
- Posted the run to #pipelineSlackAgents
Friday 4:52 PM15 replies · 5 calls booked
Everything in the 14-day Pro trial
- Clu and agentsDescribe the job in one sentence. Clu builds the agent, runs it on a schedule or a CRM trigger and posts every run to Slack.
- People and Company SearchFind your buyers in 1B+ profiles from one sentence. Searching costs 0 credits.
- Waterfall enrichmentAsk 25+ providers in order and stop at the first verified email or phone number. 98% verified work emails and 85% phone numbers on a 500-lead benchmark.
- Email verificationRun SMTP and catch-all checks on every address before it reaches a sequence, at half a credit an email.
- ICP scoringScore every lead 0 to 100 against your ICP, with the reasons written down. The Research and Qualification skills do the digging.
- SequencesSend email from your reps' own inboxes, with call tasks. A reply stops the sequence. Sending costs 0 credits.
- CRM syncTwo-way sync with HubSpot, Salesforce and Pipedrive. Push finished lists to Outreach, Salesloft and Lemlist.
- Chrome extensionGet a verified email and phone number in one click on LinkedIn, Sales Navigator, Salesforce and HubSpot.
- MCP and APIRun the same search and waterfall from Claude or ChatGPT with 36 MCP tools, or from your own code with the REST API.
Agents that run this job
- CRM duplicate cleanupFinds duplicate accounts, contacts and leads in Salesforce or HubSpot, and merges the groups you approve.
- Fill missing emailsEvery night, looks up a work email for each CRM contact that has none and writes it to the record.
- Weekly pipeline summaryEvery Friday, reads your pipeline in Salesforce or HubSpot and posts what moved, closed and is at risk in Slack.
14 days of Pro, free: 250 credits, 3 seats, agents, Sequences and Clu in Slack. Then Free at 50 credits a month, or Starter at $49 and Pro at $89 a seat a month.
Which free email lookup tools work together?
Start from whatever you have (a name, a domain, an email or a block of text) and chain the tools until you have a verified contact.
- CRM Cleanup ROI CalculatorHow to put a dollar figure on what bad CRM data costs you each year.
- Email Verifieremailmailbox statusCheck the mailbox with SMTP and catch-all detection before bounces hurt your sender reputation. 2 free checks per IP every 30 days.
- Phone ValidatorHow E.164 and numbering plans work, and how Clu finds phone numbers.
- Email Blacklist Checkerdomain, email or IPblocklist statusTest your domain or IP against 9 major DNS blocklists in seconds.
Which paid tool does this for a whole database?
We compared the platforms that do this job for a whole database, Clu included, and say where each one falls short.
- Best data enrichment toolsThe enrichment platforms side by side: coverage, credit costs and what each one verifies.
- Waterfall enrichment toolsHow waterfall enrichment runs a record through several providers in turn, and which tools do it for you.
- Best B2B contact database softwareContact databases compared on accuracy, refresh rate and price once your team uses them every day.
Frequently asked questions
Short answers about the Data Quality Score Calculator: what it checks, what it costs and where it stops.
All free toolsWhat metrics make up a data quality score?
Four cover most of it: your total CRM database size, email bounce rate percentage, duplicate record percentage, and average age of your data in months. Bounce rate and duplicates can be measured today. Data age tells you how much has probably gone stale, since Cognism estimates B2B contact data decays at roughly 22.5% a year.
What is a good data quality score?
There is no industry-standard score, so judge the inputs. A bounce rate below 2% is the usual bar for a healthy email list. Duplicates should trend toward zero, and the records you haven't checked in the longest time are the ones to verify first. A single grade can hide which of these needs the work, so track them separately.
How can I improve my data quality score?
Start with email verification to reduce bounce rates, then run deduplication to merge duplicate records. Regular enrichment keeps data fresh and fills missing fields. Clu handles all three: verification, deduplication, and waterfall enrichment across 25+ data providers.
Now run it on the whole list.
Upload the CSV or describe the list you want. Clu finds, verifies and qualifies every row.
14 days of Pro, free.