CRM Cleanup ROI Calculator
Clean the CRM for real
Bad data costs you every year. Clu verifies and enriches your records so your reps stop fixing them by hand.
Working a whole list? Upload the CSV to Clu. Get 14 days of Pro, free: 250 credits, 3 seats, agents, Sequences and Clu in Slack.
Start free trialWork out what bad CRM data costs your business and what cleaning it would be worth. Clu verifies and enriches the records so your reps stop fixing them by hand.
Clean the CRM behind that number
Bad data costs you every year. Clu verifies and enriches the records so your reps stop fixing them by hand.
The Free plan is $0 with 50 credits a month and 5 searches. Every new workspace can also try Pro free for 14 days.
- Search
- Free
- Verified work email
- 1 credit
- Phone number
- 10 credits
98% verified work emails and 85% phone numbers on our 500-lead benchmark, across 25+ providers.
A demo of Clu, our agent, doing this for a whole list. Asked: Clean up HubSpot contacts and verify every email. Fill the missing titles too. Clu runs the tools, asks for confirmation before spending credits (Validate 400 emails and fill empty job titles, 200 credits), fills the list row by row and reports: 400 checked, 61 emails fixed, 88 titles filled and synced back to HubSpot. I didn't touch values you already had.
10,000+ users, from founders to full sales teams
- Switched from
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Apollo- Switched from
Clay - Case study
Sumo LogicSwitched fromClay- Switched fromApollo
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AppSumo
The Clu Chrome extension finds the verified email and phone number for the LinkedIn profile you have open, in the same tab.
The cost of bad CRM data
Bad CRM data costs money through bounced emails, wasted rep time, and missed deals. To put a figure on it, take your contact count, average deal value, estimated bad-data percentage and weekly hours of manual cleanup, then compare the annual cost to the cost of a cleanup. The estimate is only as good as those inputs.
The toolCRM Cleanup ROI CalculatorRunsInside CluFree quotaAccount required
How does this tool work?
Bad CRM data costs real money. You can estimate how much in a spreadsheet from four inputs: your database size, your average deal value, the share of records you think are bad, and the hours your team spends fixing them by hand. Multiply those hours by a loaded hourly rate for the time cost. Multiply the bad records by the share you'd expect to become deals, then by deal value, for the pipeline cost.
Compare the total to what a cleanup costs and you have a rough ROI. Treat it as a direction rather than a forecast, because the inputs are estimates. Clu handles the cleanup itself: it verifies email addresses and fills missing fields across 25+ providers.
Who uses the CRM Cleanup ROI Calculator?
The people who run it most, and what each one runs it for.
- Sales teamsCatch a dead address before a rep spends time writing to it.
- MarketersClean a list before the campaign goes out, so bounces don't hit the sending domain.
- RecruitersConfirm a candidate's contact details are real before you reach out.
- FoundersCheck an address before you email an investor, partner or buyer.
- RevOpsKeep CRM records accurate so routing, scoring and reports hold up.
- AgenciesCheck client data before it goes into a live campaign.
What does Clu do with a whole list?
Watch a real search go from query to an enriched, validated, CRM-ready list: 36 leads, 100% contact fill, synced to HubSpot.
36 ICP leads, 100% contact fill, validated and pushed to HubSpot in one flow
Describe the job once. An agent runs it every week.
Clu turns one sentence into an agent. It searches 1B+ profiles, finds verified emails and phone numbers across 25+ providers, adds the people to your sequence and posts each run to Slack.
Weekly ICP outbound
Built by Clu from: “Every week, find 500 new people who match my ICP, get their emails and phones, and add them to Series B outbound.”
- Searched 1B+ profiles for new ICP matches500 foundPeople Search
- Ran the waterfall across 25+ providers487 emails · 412 phonesWaterfall
- Verified every email and phoneSMTP + catch-allVerification
- Added them to Series B outbound500 peopleSequences
- Posted the run to #pipelineSlackAgents
Friday 4:52 PM15 replies · 5 calls booked
Everything in the 14-day Pro trial
- Clu and agentsDescribe the job in one sentence. Clu builds the agent, runs it on a schedule or a CRM trigger and posts every run to Slack.
- People and Company SearchFind your buyers in 1B+ profiles from one sentence. Searching costs 0 credits.
- Waterfall enrichmentAsk 25+ providers in order and stop at the first verified email or phone number. 98% verified work emails and 85% phone numbers on a 500-lead benchmark.
- Email verificationRun SMTP and catch-all checks on every address before it reaches a sequence, at half a credit an email.
- ICP scoringScore every lead 0 to 100 against your ICP, with the reasons written down. The Research and Qualification skills do the digging.
- SequencesSend email from your reps' own inboxes, with call tasks. A reply stops the sequence. Sending costs 0 credits.
- CRM syncTwo-way sync with HubSpot, Salesforce and Pipedrive. Push finished lists to Outreach, Salesloft and Lemlist.
- Chrome extensionGet a verified email and phone number in one click on LinkedIn, Sales Navigator, Salesforce and HubSpot.
- MCP and APIRun the same search and waterfall from Claude or ChatGPT with 36 MCP tools, or from your own code with the REST API.
Agents that run this job
- CRM duplicate cleanupFinds duplicate accounts, contacts and leads in Salesforce or HubSpot, and merges the groups you approve.
- Enrich new CRM contactsFinds the missing email and phone number on new Salesforce or HubSpot contacts and writes them to the record.
- Deal review prepBefore Monday's pipeline review, sends each rep their open deals that have gone 14 days without activity.
14 days of Pro, free: 250 credits, 3 seats, agents, Sequences and Clu in Slack. Then Free at 50 credits a month, or Starter at $49 and Pro at $89 a seat a month.
Which free email lookup tools work together?
Start from whatever you have (a name, a domain, an email or a block of text) and chain the tools until you have a verified contact.
- Data Quality Score CalculatorWhat a data quality score measures, and how to grade your own CRM.
- Email Verifieremailmailbox statusCheck the mailbox with SMTP and catch-all detection before bounces hurt your sender reputation. 2 free checks per IP every 30 days.
- Phone ValidatorHow E.164 and numbering plans work, and how Clu finds phone numbers.
Which paid tool does this for a whole database?
We compared the platforms that do this job for a whole database, Clu included, and say where each one falls short.
- Best data enrichment toolsThe enrichment platforms side by side: coverage, credit costs and what each one verifies.
- Waterfall enrichment toolsHow waterfall enrichment runs a record through several providers in turn, and which tools do it for you.
- Best B2B contact database softwareContact databases compared on accuracy, refresh rate and price once your team uses them every day.
Frequently asked questions
Short answers about the CRM Cleanup ROI Calculator: what it checks, what it costs and where it stops.
All free toolsHow does bad CRM data cost money?
Bad data impacts revenue through multiple channels: bounced emails waste campaign spend, wrong phone numbers waste sales rep time, missing fields prevent lead scoring, and duplicate records cause embarrassing double-outreach.
What inputs do you need to estimate the ROI of a CRM cleanup?
Four: total CRM contacts, your average deal value, the estimated percentage of bad or outdated records, and the hours your team spends weekly on manual data work. Annual cost is the wasted hours at a loaded hourly rate, plus the deals you expect those bad records to lose you. ROI is that cost, minus the cost of the cleanup, divided by the cost of the cleanup.
How quickly does CRM cleanup pay for itself?
It depends on your list and your deal size, so run the math on your own numbers. The savings usually come from reduced bounce rates (improving email deliverability), time saved on manual research, and better lead scoring from enriched data.
Now run it on the whole list.
Upload the CSV or describe the list you want. Clu finds, verifies and qualifies every row.
14 days of Pro, free.