Clu vs Snov.io
Snov.io sells cold email with lookups attached: a finder, a verifier, warm-up and campaigns from $39 a month per account. Clu sells the weekly job done for you: an agent that searches 1B+ profiles, runs 25+ providers, verifies, sequences and reports to Slack, from $49 a seat.
Both send email, both plug into Claude through MCP, and both start at $39. Snov.io prices per account with unlimited seats and bills phone numbers from a separate token wallet. Clu prices per seat, puts email and phone in one waterfall, and adds Clu, agents, ICP scoring and native Salesforce sync on Pro.
Updated 2026Snov.io facts checked , with the source on every row
- 1B+profiles to search, and search is free
- 25+data providers in one waterfall
- 98%verified work emails on the 500-lead benchmark
- 14 daysof Pro: 250 credits, up to 3 seats
| Measure | Clu | Snov.io |
|---|---|---|
| What it is | Agents that run your GTM: Clu, agents, search, enrichment and Sequences in one app | A cold email suite: finder, verifier, warm-up, campaigns and a sales CRM |
| Starts at | $49 a seat a month, with 750 credits a seat | $39 a month per account, unlimited seats, 1,000 credits |
| Phone numbers | 10 credits, from the same waterfall and balance as email | Enrichment tokens: $0.02 each, 10 to 22 per number found |
| Salesforce | Native two-way sync on Pro | Through Zapier |
The short answer
Choose Snov.io if you want to run cold email end to end (find, warm up, send drips) inside one tool that starts at $39 a month for the whole account. Choose Clu if you want the list built and refilled for you: Clu turns one sentence into an agent that searches 1B+ profiles, gets the email and the phone number from the same 25+ provider waterfall, and adds the leads to a sequence. Or keep your sender and push the list there.
Bottom line
Snov.io is an affordable cold email suite: email finding, a 7-tier verifier, warm-up, campaigns and a sales CRM from $39 a month per account, with phone numbers bought in enrichment tokens (snov.io/pricing, read October 3, 2026). Clu runs the weekly job as an agent: 1B+ profiles to search for free, email and phone from one 25+ provider waterfall, and Sequences with email and call tasks, from $49 a seat.
The same job in Clu and Snov.io.
Each job below is done twice: once in Clu, once in Snov.io, with the steps each one takes. Every Snov.io step links to the page on Snov.io's site that describes it.
- 01
Every Monday, put 500 new ICP leads with verified emails and phone numbers into a sequence
In Clu4 steps
- Type the job to Clu in one sentence.
- Clu reads your company profile, finds 41,500 people who match and asks 4 questions.
- It builds Weekly ICP outbound: search, waterfall, verify, add to Series B outbound, post to #pipeline.
- Test it on 25 people for free, then switch it on for Monday 8:00 AM.
First run: 500 found, 487 verified emails, 412 phone numbers, all 500 in the sequence, in 11m 42s.
In Snov.io5 steps
- Search Snov.io's database with Smart AI Search or the Lead Finder.Source
- Find and verify the emails, 1 credit a prospect.Source
- Buy enrichment tokens for the phone numbers: 10 or 22 tokens a number found.Source
- Add the prospects to a campaign.Source
- Repeat next Monday: Snov.io's pricing page names no agent to run it for you.Source
Doable by hand every week, on credits and tokens.
- 02
Get phone numbers for 200 leads
In Clu2 steps
- Run the list through the waterfall: email and phone in one pass.
- A phone number is 10 credits from the team balance, and a miss is 0.
200 phone numbers: 2,000 credits at most, from the plan's own balance.
- 03
Write new leads straight into Salesforce
In Clu2 steps
- Connect Salesforce on Pro: two-way sync.
- Lists and agents write contacts into Salesforce as they are enriched.
Native sync, nothing to maintain between the two.
10,000+ users, from founders to full sales teams
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Clu vs Snov.io, capability by capability.
Every capability Clu ships, grouped the way the product is, with what Snov.io offers for each.
The biggest difference. Snov.io is a cold email suite: credits for lookups and verification, enrichment tokens for phone numbers, and native HubSpot and Pipedrive sync. Clu is agents on one credit balance: email and phone from the same 25+ provider waterfall, Sequences in every paid plan, and native HubSpot and Salesforce sync.
| 23 capabilities | Clu | Snov.io |
|---|---|---|
| Clu and agentsTell Clu the job. An agent runs it every week and posts the run to Slack.How it works | ||
| GTM agent you talk to | Yes. Clu, in the app (⌘J) and in Slack | Partly. Smart AI Search finds leads from plain languageSource |
| Agents on a schedule or a CRM trigger | Yes. Weekly, daily or the moment a CRM record changes | No. No product Snov.io's pricing page calls an agentSource |
| Runs and approvals in Slack | Yes. Every run posts to a channel, a DM or your inbox | Partly. Through Zapier or Make, on paid plansSource |
| AI research and qualification per lead | Yes. Research and Qualification skills, 5 credits a lead | Partly. AI Email Writer and reply sentiment analysisSource |
| ICP scoring | Yes. Fit score 0 to 100 with the reasons | Not published. No lead scoring named on the pricing pageSource |
| SearchSearch 1B+ profiles for free. Pay only for the contacts you enrich.How it works | ||
| People search | Yes. 1B+ profiles, and search is free | Yes. 500M+ verified contacts claimed, through Lead FinderSource |
| Company search | Yes. Industry, headcount, funding stage, location | Yes. 60M+ companies claimedSource |
| Chrome extension | Yes. LinkedIn, Sales Navigator, Salesforce and HubSpot | Yes. Email Finder and LinkedIn Prospect Finder extensionsSource |
| Enrich and verify25+ providers in one waterfall. A lookup that finds nothing costs nothing.How it works | ||
| Waterfall enrichment | Yes. 25+ providers, stops at the first verified result | Partly. Own database, plus third-party lookups on enrichment tokensSource |
| Verified work emails | Yes. 98% on the 500-lead benchmark, 1 credit each | Yes. Email Finder, 1 credit a prospectSource |
| Phone numbers | Yes. 85% on the same benchmark, 10 credits each | Partly. Enrichment tokens: $0.02 each, 10 to 22 a number foundSource |
| Email verification | Yes. Syntax, DNS, MX, SMTP and catch-all checks | Yes. 7-tier email verification, 1 credit eachSource |
| A miss is free | Yes. 0 credits when nothing comes back | Not published. Not stated on the pricing pageSource |
| SequencesEmail from your own inbox and call tasks in one sequence.How it works | ||
| Email sequences | Yes. From your own Gmail or Outlook, on every paid plan | Yes. Campaigns, follow-ups, A/B tests and warm-up on paid plansSource |
| Call tasks | Yes. Call tasks with an agent-written call script | No. No dialer on the pricing page or homepageSource |
| CRM, MCP and APIWrite straight to your CRM, or run Clu from Claude and ChatGPT.How it works | ||
| Two-way CRM sync | Yes. HubSpot and Salesforce | Partly. Two-way HubSpot and Pipedrive; Salesforce through ZapierSource |
| Push to a sales engagement tool | Yes. Salesloft and Lemlist | Not published. Not listed on the pricing pageSource |
| MCP server for Claude and ChatGPT | Yes. 30+ tools, from the Starter plan | Yes. On every plan, the free Trial includedSource |
| REST API | Yes. From the Pro plan | Yes. API and webhooks on paid plansSource |
| PricingPublished prices. Every seat adds credits to one shared balance.How it works | ||
| Free plan | Yes. $0, 50 credits a month, up to 3 seats | Yes. Trial plan: 50 credits every 30 days, no export or APISource |
| Free trial | Yes. 14 days of Pro, 250 credits, up to 3 seats | Yes. The Trial plan renews every 30 daysSource |
| Paid plans from | Yes. $49 per seat a month, $37 billed annually | Yes. $39 a month per account, $29.25 billed annuallySource |
| Credits shared and rolled over | Yes. One team balance, unused credits roll over | Partly. Per account; credits expire every 30 days unless billed annually or renewedSource |
Clu covers all 23. Snov.io covers 11 in full. Every Snov.io cell links to the page on Snov.io’s own site it was read from, checked October 3, 2026.
Where Clu pulls ahead of Snov.io.
- 1 balance
Email and phone on one meter
A phone number is 10 credits from the same balance as the email. Snov.io bills phone numbers in enrichment tokens, sold separately and valid for 90 days.
- 1 sentence
From the job to a weekly agent
Tell Clu the job and it builds an agent that searches, enriches, verifies and fills your sequence every week. Snov.io's pricing page names no agent to run it for you.
- 1B+
Profiles to search, for free
People Search covers 1B+ profiles at 0 credits a search. Snov.io's Lead Finder page claims 500M+ verified contacts.
- 2 CRMs
Native two-way sync
HubSpot and Salesforce. Snov.io syncs HubSpot and Pipedrive natively and reaches Salesforce through Zapier.
Clu vs Snov.io pricing, at your team size.
List prices from each vendor's own pricing page. Snov.io's figures were read on October 3, 2026.
| Team | Clu Starter$49 a seat, 750 credits a seat | Snov.io Starter$39 a month per account, 1,000 credits, unlimited seats | Clu Pro$89 a seat, 1,500 credits a seat | Snov.io Pro S$99 a month per account, 5,000 credits, unlimited seats |
|---|---|---|---|---|
| 1 seat | $49750 credits a month | $391,000 credits, plus tokens for phone numbers | $891,500 credits a month | $995,000 credits, plus tokens for phone numbers |
| 3 seats | $1472,250 credits a month | $391,000 credits, plus tokens for phone numbers | $2674,500 credits a month | $995,000 credits, plus tokens for phone numbers |
| 5 seats | $2453,750 credits a month | $391,000 credits, plus tokens for phone numbers | $4457,500 credits a month | $995,000 credits, plus tokens for phone numbers |
| 10 seats | $4907,500 credits a month | $391,000 credits, plus tokens for phone numbers | $89015,000 credits a month | $995,000 credits, plus tokens for phone numbers |
Monthly list prices on monthly billing. Clu annual billing is $37 and $67 a seat (25% off), and every seat’s credits go into one shared balance that rolls over. Snov.io prices per account with unlimited seats. Phone numbers are billed apart, in enrichment tokens ($200 for 10,000). Snov.io pricing, checked October 3, 2026
Clu or Snov.io: which to pick.
Each side gets its own case. Where Snov.io is the better tool, this page says so.
Pick Clu if
- You already have a sender you like (Instantly, Smartlead, Lemlist) and just need cleaner data feeding it
- You want an agent to build and refill the list every week, from one sentence
- You want phone numbers from the same enrichment run and the same credit balance as the email
- You want AI ICP scoring, with a fit score from 0 to 100 and the reasons written down
- You'd rather spend your credits on data quality than split them across a finder, verifier, warmup, and CRM you may not use
Best for
- Teams prioritizing data accuracy over all-in-one features
- Companies needing enrichment from 25+ data providers
- Sales teams that enrich LinkedIn profiles in one click with the Chrome extension
- RevOps teams needing ICP scoring and data normalization
- Teams that want Salesforce sync without a Zapier step
Pick Snov.io if
- You want to find, verify, warm up, and send drip campaigns in a single $39/mo tool
- You're a solopreneur or small agency and Snov.io's built-in sales CRM means you don't have to buy a separate one
- Email warmup matters to you and you don't want to bolt on a standalone warmup service, since Snov.io includes it from the Starter plan
- You want unlimited team seats on one account price
- Budget is the deciding factor and you want warmup and a CRM inside the same $39/mo as your finder and sender
Where Snov.io is stronger
- Unlimited team seats on every plan, priced per account
- Email warm-up included from Starter
- More credits for the money: 1,000 a month on Starter
- A built-in sales CRM with custom pipelines
- MCP on every plan, the free Trial included, with LinkedIn actions
- A/B tests and a Unibox for replies
How to switch from Snov.io.
Run both side by side first. Export what you hold in Snov.io, enrich it here, compare the results on your own rows, then point your CRM and your sequences at Clu.
- 1
Export your Snov.io prospects
Download your prospect lists as a CSV, with emails, names, companies and LinkedIn URLs.
- 2
Re-enrich them with phone numbers
Upload the CSV. Every row runs through 25+ providers for a verified email and a phone number in the same pass.
- 3
Rebuild your best campaign in Sequences
Connect your Gmail or Outlook mailbox, then copy the email steps across and add call tasks where a rep should call.
- 4
Hand the weekly list to an agent
Tell Clu who you sell to. It builds the agent that refills the sequence every week and posts each run to Slack.
Expert view and sources.
“Snov.io is genuinely impressive for the money: a finder, a verifier, warmup, and drip campaigns for $39 a month is why solo founders and small agencies love it. The catch is that data is a feature of the outreach suite, not the product. Phone numbers sit in a separate token wallet, so the bill grows in pieces. Clu puts the list and the phone numbers on one balance, and an agent refills the list every week.”
Every Snov.io fact on this page was read off Snov.io’s own site on October 3, 2026:
References & Sources
- [1]
- [2]
- [3]
- [4]
Frequently asked questions
What buyers ask when they weigh Clu against Snov.io.
Can I use Clu and Snov.io together?
Yes, and plenty of teams do. Keep Snov.io (or any sender) for warmup and drip campaigns, and use Clu to build and verify the list first, then export the cleaned contacts as a CSV and import them. Clu owns the data layer, Snov.io owns the sending motion.
Why do my Snov.io emails still bounce after its verification?
Snov.io runs a 7-tier email verifier. Catch-all and accept-all domains are hard for any verifier, because the mail server accepts every address. Clu runs each contact through 25+ providers with syntax, DNS, MX, SMTP and catch-all checks, and flags a catch-all address instead of passing it through as clean.
Is Snov.io or Clu cheaper?
Snov.io starts at $39 a month and Clu at $49 a seat. Snov.io's $39 is per account with unlimited seats and 1,000 credits, and bundles finding, sending, warm-up and a CRM; phone numbers use separate enrichment tokens, $200 for 10,000 (snov.io/pricing, read October 3, 2026). Clu Starter is $49 a seat ($37 billed annually) with 750 credits, email and phone on one balance, and Sequences for email and call tasks.
Does Snov.io find phone numbers like Clu?
Yes, through enrichment tokens sold apart from plan credits: 10,000 tokens for $200, valid 90 days, at 10 or 22 tokens per phone number found, depending on the provider (snov.io, read October 3, 2026). Clu runs phone enrichment inside the same waterfall as email, at 10 credits a phone number from the team's one balance, and nothing for a miss.
Should I use Snov.io or Clu?
If you want an affordable all-in-one cold email suite with warm-up and a CRM, Snov.io works well. If you want an agent to find, enrich, verify and sequence the list every week, with phone numbers in the same run, Clu is built for that.
Does Clu have a CRM like Snov.io?
No. Clu focuses on data quality and integrates with your existing CRM (HubSpot or Salesforce) rather than replacing it. Snov.io includes a basic built-in CRM.
Does Snov.io have AI agents?
Snov.io's pricing page names Smart AI Search, an AI Email Writer and reply sentiment analysis, and its MCP server works on every plan, the free Trial included. It names no product it calls an agent (snov.io, read October 3, 2026). Clu builds agents that run the weekly job on a schedule or a CRM trigger and post every run to Slack.
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