ZoomInfo Alternatives: 9 Competitors Compared With Prices (2026)
Last updated By Victor Paraschiv
The best ZoomInfo alternatives in 2026 are Clu for verified emails and phone numbers paid per result ($49 a seat a month; we make it), Apollo.io for contact data plus sequencing ($49 a user a month on annual billing, with a free plan), Cognism for UK and European mobiles, 6sense for intent and ABM, and Clay for building your own enrichment ($167 a month on annual billing). UpLead, RocketReach, LeadIQ and Seamless.AI cover lighter lookup jobs. ZoomInfo publishes no platform price, and Vendr's median across 1,574 recorded purchases is $33,500 a year.
The 9 ZoomInfo alternatives at a glance
| Tool | Best for | Starting price | Free plan |
|---|---|---|---|
| 1.Clu | teams that use ZoomInfo mainly for verified emails and phone numbers | $49/seat/mo (Pro $89/seat/mo) | 14-day Pro trial, 250 credits, up to 3 seats; then 50 credits/mo free |
| 2.Apollo.io | startups and SMB sales teams that want prospecting data and sequencing in one self-serve tool | $49/user/mo annual | 900 credits/yr |
| 3.Cognism | teams selling into the UK and Europe that need phone-verified mobiles from a GDPR-first vendor | No published price | No |
| 4.6sense | enterprise marketing and ABM teams that buy ZoomInfo for its intent signals | No published price | No |
| 5.Clay | RevOps and GTM engineers who want to build and own their enrichment workflow | $167/mo annual ($185 monthly) | 100 data credits/mo |
| 6.UpLead | small teams that want a self-serve contact database on monthly billing | $99/mo ($74/mo annual) | 5 credits, one-time 7-day trial |
| 7.RocketReach | recruiters and individual sellers who need occasional email lookups | $329/yr, email only | 5 free lookups |
| 8.LeadIQ | SDR teams that prospect from LinkedIn and want contacts pushed straight into the CRM | $200/mo for up to 5 users | 50 credits |
| 9.Seamless.AI | sales teams that want a high-volume contact search tool with a free tier to start | No published price | 50 credits |
9 best ZoomInfo alternatives in 2026
Ranked for a 10 to 300 person B2B team, with each vendor's own published price.
1. Clu: Best for teams that use ZoomInfo mainly for verified emails and phone numbers
We make Clu. Its 98% verified email and 85% direct dial figures come from our own 500-lead benchmark, which named no other vendor. Clu runs each lookup through 25+ data providers and stops at the first verified hit: 1 credit per verified work email, 10 per phone number, search free and a miss free.
- Clu and agents that run on a schedule or a CRM trigger
- People and Company Search over 1B+ profiles at 0 credits
- Waterfall across 25+ providers with SMTP and catch-all verification
- Sequences with email and call steps
- HubSpot and Salesforce sync on Pro and Enterprise
- MCP server (30+ tools, from Starter) and REST API (from Pro)
Strengths
- Verified work email and phone number on the same row
- Monthly billing, no annual contract
- Every seat's credits go into one shared balance
Limitations
- No intent data, technographics or org charts
- No built-in dialer
- Public API from Pro
2. Apollo.io: Best for startups and SMB sales teams that want prospecting data and sequencing in one self-serve tool
Apollo.io is the closest all-round substitute for ZoomInfo below enterprise: a large contact database, email sequences, a US dialer from Basic and a free plan, sold self-serve per user.
- 240M+ contact database
- Built-in email sequencing
- Chrome extension
- AI-powered lead scoring
- CRM integrations
Strengths
- Prospecting data and sequencing in one seat
- Free plan and self-serve signup
Limitations
- Per-user pricing grows with headcount
- 78% email match rate against ZoomInfo's 84% in Clu's 1,000-lead March 2026 test
3. Cognism: Best for teams selling into the UK and Europe that need phone-verified mobiles from a GDPR-first vendor
Cognism sells B2B data built around phone-verified mobile numbers (its Diamond Data) and GDPR-focused sourcing, which makes it the usual ZoomInfo replacement for teams selling into the UK and Europe.
- Phone-verified mobile numbers (Diamond Data)
- GDPR & CCPA compliant by design
- Bombora intent data on the Pro package
- Chrome extension
- Salesforce & HubSpot integrations
Strengths
- Phone-verified mobiles in EMEA
- GDPR-focused sourcing and do-not-call screening
Limitations
- No published price and no free tier
- Sales-led, annual buying process
4. 6sense: Best for enterprise marketing and ABM teams that buy ZoomInfo for its intent signals
6sense competes with ZoomInfo's intent and ABM layer more than its contact search. It flags accounts researching your category, scores their buying stage and runs campaigns against them.
- AI-powered intent data
- Account identification (de-anonymization)
- Predictive analytics
- ABM orchestration
- Salesforce & HubSpot integrations
Strengths
- Account-level intent and predictive scoring
- Identifies anonymous website visitors by account
Limitations
- No published price, and the free plan ended on August 12, 2026
- Contact data is not the core product
5. Clay: Best for RevOps and GTM engineers who want to build and own their enrichment workflow
Clay is a spreadsheet-style workflow builder that calls many data providers and AI research steps on every row. It replaces ZoomInfo when a RevOps or GTM engineering team wants to build its own enrichment chain.
- 150+ data provider integrations
- AI-powered data cleaning
- Custom workflow builder
- Waterfall enrichment (DIY)
- Claygent AI research agent
Strengths
- Chain providers, AI research and CRM updates per row
- Unlimited seats on every plan
Limitations
- Two meters to budget: actions and data credits
- Needs a technical owner and setup time
6. UpLead: Best for small teams that want a self-serve contact database on monthly billing
UpLead is a self-serve B2B contact database that verifies emails in real time at export and publishes a 95% accuracy guarantee (its own figure), on monthly or annual plans.
- 95%+ data accuracy guarantee
- Real-time email verification
- Technographic data (16K+ technologies)
- Intent data
- CRM integrations
Strengths
- Monthly billing with no sales call
- One credit covers email and mobile on a contact
Limitations
- No permanent free plan
- About $0.58 a credit on monthly Essentials
7. RocketReach: Best for recruiters and individual sellers who need occasional email lookups
RocketReach finds individual emails and phone numbers one person at a time, which suits recruiters and individual sellers more than a full outbound team.
- 700M+ professional profiles
- Email and phone finder
- Chrome extension
- Bulk lookup via CSV
- API access
Strengths
- Self-serve and cheap to start
- Large profile index for one-off lookups
Limitations
- Essentials covers email only
- 1,200 exports a year on Essentials
8. LeadIQ: Best for SDR teams that prospect from LinkedIn and want contacts pushed straight into the CRM
LeadIQ captures contacts from LinkedIn into the CRM and sequencer in one click, with job-change tracking and AI-written messages.
- LinkedIn lead capture
- One-click CRM sync
- AI email writing (Scribe)
- Job change tracking
- Salesforce & HubSpot integrations
Strengths
- Fast LinkedIn-to-CRM capture
- Job-change tracking
Limitations
- 200 credits a month at the Pro entry point
- A phone number costs 10 credits
9. Seamless.AI: Best for sales teams that want a high-volume contact search tool with a free tier to start
Seamless.AI is a contact search engine that looks up emails and phone numbers in real time, with a Chrome extension and list-building automation.
- Real-time contact verification
- AI-powered search engine
- Chrome extension
- Autopilot list building
- CRM integrations
Strengths
- Free tier to try search
- Chrome extension and CRM sync
Limitations
- No published price on paid plans
- Paid tiers are bought through sales
Lusha: Clu treats it as a supplier to its waterfall, so it is credited here and left out of the ranking above. Clu is not scored against it.
Why teams look for ZoomInfo alternatives
ZoomInfo sells three things under one contract: a contact and company database, intent and account intelligence, and engagement tools for sequencing, calling and call recording. Most teams pay for all three and use one.
The price is the usual trigger. ZoomInfo publishes no platform price, most paid plans bill annually upfront, and Vendr's median across 1,574 recorded purchases is $33,500 a year, from $7,220 to $155,730. A 10 to 300 person team can now buy verified contacts, sequencing or intent on published monthly prices.
So pick the alternative by the part of ZoomInfo you use. For contact data: Clu, Apollo.io, Cognism, UpLead, RocketReach, LeadIQ or Seamless.AI. For intent and ABM: 6sense. For a workflow you build and own: Clay.
How we picked these ZoomInfo alternatives
Every tool here sells B2B contact or account data that a 10 to 300 person team can buy today, and replaces at least one job ZoomInfo does. Prices come from each vendor's own pricing page, read October 1 to 3, 2026; RocketReach and Seamless.AI are from our September 1 read. We did not run these nine tools head to head on one list. Our first-party test is the Clu 500-Lead Enrichment Benchmark: 500 real B2B leads, stratified by industry, seniority and company size, where the 25+ provider waterfall returned a verified email for 98% of leads and a phone number for 85%, against 70 to 80% and 30 to 60% for unnamed single-source databases on the same input. Other accuracy figures are the vendor's own claim or our 1,000-lead March 2026 test of Apollo and ZoomInfo, named as such.
Which ZoomInfo alternative should you pick?
One pick per use case. Where another tool is the better choice, it gets the pick.
- Clu
5 to 50 rep team that needs verified emails and phone numbers without an annual contract
Monthly from $49 a seat, 1 credit per verified email, 10 per phone number, and a miss costs nothing.
- Apollo.io
Startup that wants data and sending in one tool
The free plan and $49 Basic plan cover search, enrichment and sequencing in one seat, the cheapest way to replace ZoomInfo and a sequencer.
- Cognism
Selling into the UK and Europe under GDPR
Phone-verified mobiles and GDPR-focused sourcing. Expect an annual, sales-led contract.
- 6sense
Enterprise ABM team that relies on intent data
The like-for-like competitor for ZoomInfo's intent and account scoring, priced like an enterprise platform.
- Clay
RevOps or GTM engineers building custom enrichment
Chain providers and AI steps per row and own the logic. Budget setup time and a person to maintain it.
How much do ZoomInfo alternatives cost?
The entry price, free tier and contract of every tool on this list, from each vendor's own pricing page.
| Tool | Starting price | Free tier | Contract | Notes |
|---|---|---|---|---|
| Clu | $49/seat/mo (Pro $89/seat/mo) | 14-day Pro trial, 250 credits, up to 3 seats; then 50 credits/mo free | Monthly, 25% off annual | Per seat, with every seat's credits in one shared balance |
| ZoomInfo | No platform price ($33,500/yr median, Vendr). GTM AI credits from $20 | ZoomInfo Lite, 10 credits/mo | Annual upfront is standard | Vendr median of 1,574 purchases, range $7,220 to $155,730. zoominfo.com/pricing lists no figure (read 2026-10-03) |
| Apollo.io | $49/user/mo annual | 900 credits/yr | Monthly or annual | Professional $79, Organization $119 (3-user minimum) |
| Cognism | No published price | No | Not published | 5 seats included on Standard and Pro |
| 6sense | No published price | No | Annual contract | Three Sales Intelligence editions, quoted after a demo |
| Clay | $167/mo annual ($185 monthly) | 100 data credits/mo | Monthly or annual | Unlimited seats |
| UpLead | $99/mo ($74/mo annual) | 5 credits, one-time 7-day trial | Monthly or annual | 170 credits/mo on Essentials |
| RocketReach | $329/yr, email only | 5 free lookups | Monthly or annual | 1,200 exports/yr, or $49/mo. Read 2026-10-03 |
| LeadIQ | $200/mo for up to 5 users | 50 credits | Monthly or annual (25% off) | 200 credits/mo at the Pro entry point |
| Seamless.AI | No published price | 50 credits | Not published | /pricing redirects to a demo form (2026-10-03) |
Which features does each ZoomInfo alternative include?
Each row is a tool and each column a capability, checked against the vendor's own pricing or product page on September 1, 2026. If a vendor doesn't say, the cell reads “Not published”.
| Tool | Email data | Phone data | CRM integration | Chrome extension | API access | Free tier |
|---|---|---|---|---|---|---|
| Clu | Yes | Yes | Yes | Yes | Yes | Yes |
| Apollo.io | Yes | Yes | Yes | Yes | Yes | Yes |
| Cognism | Yes | Yes | Yes | Yes | Yes | No |
| 6sense | Yes | Yes | Yes | Yes | Yes | No |
| Clay | Yes | Yes | Yes | Yes | Yes | Yes |
| UpLead | Yes | Yes | Yes | Yes | Yes | No |
| RocketReach | Yes | Yes | Yes | Yes | Yes | Not published |
| LeadIQ | Yes | Yes | Yes | Yes | Yes | Yes |
| Seamless.AI | Yes | Yes | Yes | Yes | Yes | Yes |
Published and checkedNot offeredNot published by the vendor
What does each ZoomInfo alternative charge per 1,000 verified emails?
Between $19.60 and $435.29 among the vendors on this page that publish enough to compute it, a 22x spread on the same unit. Each figure is one verified work email at the vendor's own credit definition, priced at the entry plan on annual billing, read from each vendor's pricing page on September 1, 2026 for our B2B data pricing index.
| Vendor | $ per 1,000 verified emails, annual billing |
|---|---|
| Apollo.io | $19.60 |
| Clu | $49.33 |
| LeadIQ | $75.00 |
| RocketReach | $274.17 |
| UpLead | $435.29 |
Apollo is cheaper than Clu on this measure. What the Clu figure buys instead is attempts across 25+ providers, with search and misses free and one shared team balance. Clay is left out because credits per verified email are set per marketplace provider inside the app, and ZoomInfo, Cognism, 6sense and Seamless.AI publish no purchasable price.
How much does ZoomInfo cost?
ZoomInfo publishes no platform price: its pricing page, read October 3, 2026, lists ZoomInfo Professional, Copilot Advanced and Copilot Enterprise with no figure. Its GTM AI developer product sells data credits pay-as-you-go from $20. For the platform, Vendr's buyer guide (updated February 2026) reports a median of $33,500 a year across 1,574 purchases, set by seats, platforms, data credits and term. The ZoomInfo pricing guide covers the seat math and renewal terms.
Other ZoomInfo competitors worth knowing
Each of these competes with one slice of ZoomInfo. Crunchbase is a company database built around startups and funding rounds. Dun & Bradstreet Hoovers competes on company records and corporate family trees. Bombora sells topic-level intent with no contact database of its own. Outreach and Salesloft compete with ZoomInfo's sequencing, and Gong with Chorus, its call recording.
Oppora is an outbound platform built for founders and solo sellers: it finds leads, checks up to 12 email and 9 phone sources for each contact, sends the emails and drafts replies with your meeting link. You pay for contact data only when it is found. Pro is $34 a month with a 7-day free trial (oppora.ai, read October 29, 2026).
Frequently asked questions
What teams ask before they move off ZoomInfo.
Who is ZoomInfo's biggest competitor?
Apollo.io, for most buyers. It sells the same core job, a searchable contact and company database, at a published self-serve price from $49 per user a month on annual billing, with a free plan and built-in sequencing. At the enterprise end, 6sense and Demandbase compete for intent and ABM, Dun & Bradstreet for company data and Cognism for European phone data.
Is there a free alternative to ZoomInfo?
Several tools have a permanent free plan: Apollo.io gives 900 credits a year, Clay 100 data credits a month, LeadIQ and Seamless.AI 50 credits each. Clu opens every workspace on a 14-day Pro trial with 250 credits, then keeps a Free plan at 50 credits a month. ZoomInfo's own free tier, ZoomInfo Lite, has 10 credits a month. None replaces a paid seat, but each is enough to test 20 to 50 of your own contacts.
Which ZoomInfo alternative has the most accurate contact data?
No published test covers every vendor, so run 50 of your own target contacts through two tools and compare bounce rates. In Clu's 1,000-lead March 2026 test, ZoomInfo matched 84% of emails and Apollo 78%. Clu returned 98% verified work emails and 85% phone numbers on its own 500-lead benchmark, and UpLead publishes its own 95% accuracy guarantee.
Does any ZoomInfo alternative include intent data?
Yes. 6sense and Demandbase are built around account-level intent and ABM, Bombora sells topic-level intent that other platforms license, and Cognism offers Bombora intent with its contact data. Clu sells no intent data or technographics, so teams that need intent usually pair an intent vendor with a contact-data tool.
Is Clu cheaper than ZoomInfo for a 10-person team?
On published prices, yes. Ten Pro seats cost $8,040 a year on annual billing and share 15,000 credits a month, against Vendr's $33,500 median ZoomInfo contract. Clu sells no intent data or org charts, so the comparison holds only if your team uses ZoomInfo for emails and phone numbers.
How do I switch from ZoomInfo without losing data?
Export your accounts and contacts before the renewal notice window closes, because access ends with the contract. Then re-enrich the export in the new tool so stale emails and phone numbers are replaced, and map the fields to your CRM before the first sync.
Clu vs ZoomInfo, head to head.
ZoomInfo is quoted by its sales team and, by its own account, mostly billed annually upfront. Clu publishes every price: data and Sequences from $49 a seat a month, agents on Pro at $89, and a 25+ provider waterfall on every self-serve plan.
The biggest difference. ZoomInfo is a data platform you license: a quote, an annual contract in most cases, and a credit for every export, with outreach built around Copilot and its Salesloft partnership. Clu is a self-serve agent: $49 a seat a month, 1B+ profiles to search for free, 25+ providers on every lookup, Sequences built in, and every run reported to Slack.
| Measure | Clu | ZoomInfo |
|---|---|---|
| What it is | Agents that run your GTM: Clu, agents, search, enrichment and Sequences in one app | A B2B data platform: 500M+ profiles, 122M+ companies, intent signals and Copilot |
| Price | Published: $49 a seat a month on Starter, $89 on Pro | No figure on the pricing page; plans are quoted |
| Billing | Monthly, no annual commitment, or 25% off annually | Most paid plans billed annually upfront, per ZoomInfo |
| Waterfall | 25+ providers on every plan | 25+ vendors in GTM Studio, in early access |
| Free start | 14 days of Pro: 250 credits, up to 3 seats | ZoomInfo Lite, 10 credits a month |
Where ZoomInfo is stronger
- Intent signals across 4,500+ topics, which Clu does not sell
- 500M+ professional profiles and 122M+ company records in one platform
- Account Fit Score, buying groups and website visitors on Copilot Advanced
- Org charts and the depth enterprise sales teams buy it for
- Chorus conversation intelligence in the same suite
- A brand most enterprise procurement teams already approve
What Clu runs for you.
One sentence to Clu, our GTM agent, builds an agent. Every Monday it finds 500 new people who match your ICP in 1B+ profiles, gets their emails and phone numbers from 25+ providers, verifies them, adds them to your sequence and posts the run to Slack. All of it is in the 14-day Pro trial. The full feature list is on the pricing page.
10,000+ users, from founders to full sales teams
- Switched from
ZoomInfo - Case study
HackerOneSwitched from
Apollo- Switched from
Clay - Case study
Sumo LogicSwitched fromClay- Switched fromApollo
- Case study
- Switched fromZoomInfo
- Switched fromZoomInfo
G2
Chrome Web Store
AppSumo
Head-to-head comparisons
