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Clu vs Unify

Unify puts an outbound agent in every rep's chat, with signals and sequences, from $20 a seat. Clu puts the agent on a schedule: Clu builds it from one sentence, and it searches 1B+ profiles, runs 25+ providers, writes to your CRM and starts the sequence every week.

Both run an AI agent in a chat, both enrich email and phone through a waterfall, and both send sequences. Unify costs less a seat and sells signals Clu does not. Clu puts agents on a schedule and two-way CRM sync on Pro, at $89 a seat billed monthly. In Unify, automated plays and CRM write-back start on Business, billed annually.

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Updated 2026Unify facts checked , with the source on every row

  • 1B+profiles to search, and search is free
  • 25+data providers in one waterfall
  • 98%verified work emails on the 500-lead benchmark
  • 14 daysof Pro: 250 credits, up to 3 seats
Clu and Unify at a glance
Measure Clu Unify
What it isAgents that run your GTM: Clu, agents, search, enrichment and Sequences in one appOutbound agents for every rep: an agentic chat over data, signals and sequences
Starts at$49 a seat a month, with 750 credits a seat$20 a seat a month on Base, with 800 credits a seat
Runs without a repAgents on a schedule on Pro, $89 a seat, billed monthlyAutomated plays on Business, priced by sales, billed annually
CRM syncTwo-way HubSpot, Salesforce on ProRead-only HubSpot and Salesforce on Pro; read and write on Business

The short answer

Choose Unify if you sell on signals and want a cheap seat: job-change, hiring and tech-stack signals, an agentic chat and a dialer from $20 a seat, with automated plays on its annual Business plan. Choose Clu if you want the job to run itself on a monthly plan: Clu turns one sentence into an agent that searches 1B+ profiles, runs 25+ providers, writes to your CRM and fills your sequence, from $89 a seat on Pro. Clu sells no intent data.

Bottom line

Unify GTM gives every rep an outbound agent in a chat: 1.1B+ people and 65M+ companies, signals, email and phone enrichment, a dialer and multi-channel sequences, free for up to 3 seats and from $20 a seat on Base (unifygtm.com/pricing, read October 4, 2026). Its automated plays, read and write CRM sync and managed mailboxes sit on Business, billed annually. Clu runs the weekly job as an agent on Pro at $89 a seat, billed monthly: 1B+ profiles to search for free, 25+ providers on every lookup and two-way HubSpot, Salesforce sync.

The same job in Clu and Unify.

Each job below is done twice: once in Clu, once in Unify, with the steps each one takes. Every Unify step links to the page on Unify's site that describes it.

  1. 01

    Every Monday, put 500 new ICP leads with verified emails and phone numbers into a sequence

    In Clu4 steps

    1. Type the job to Clu in one sentence.
    2. Clu reads your company profile, finds 41,500 people who match and asks 4 questions.
    3. It builds Weekly ICP outbound: search, waterfall, verify, add to Series B outbound, post to #pipeline.
    4. Test it on 25 people for free, then switch it on for Monday 8:00 AM.

    First run: 500 found, 487 verified emails, 412 phone numbers, all 500 in the sequence, in 11m 42s.

    In Unify4 steps

    1. Ask Unify's agentic chat for the list. A search returns up to 100 records, so 500 people take five.Source
    2. Enrich emails and phone numbers: about 1 credit an email and 4 a phone number, up to 10 and 20.Source
    3. Enroll them in a sequence.Source
    4. To run it every week without a rep, use automated plays. They are on Business, billed annually.Source

    Done from the chat each week on Base or Pro. Hands-off only on Business.

  2. 02

    Write new leads back into Salesforce

    In Clu2 steps

    1. Connect Salesforce on Pro: two-way sync.
    2. Lists and agents write contacts into Salesforce as they are enriched.

    Two-way sync from $89 a seat a month, billed monthly.

    In Unify2 steps

    1. Pro syncs HubSpot and Salesforce read-only.Source
    2. Read and write sync is on Business, which Unify prices through sales and bills annually.Source

    A sales call and an annual plan before Unify writes to your CRM.

10,000+ users, from founders to full sales teams

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Clu vs Unify, capability by capability.

Every capability Clu ships, grouped the way the product is, with what Unify offers for each.

The biggest difference. Unify is a rep's outbound cockpit: an agentic chat over 1.1B+ people and 65M+ companies, signals, a dialer and sequences, with the hands-off parts (automated plays, CRM write-back, managed mailboxes) on its annual Business plan. Clu is the hands-off part on a monthly plan: agents built from one sentence that search, enrich across 25+ providers, verify, sequence and report to Slack.

Every Clu capability, and whether Unify offers it, with the source for each Unify cell
23 capabilities Clu Unify
Clu and agentsTell Clu the job. An agent runs it every week and posts the run to Slack.How it works
GTM agent you talk toYes. Clu, in the app (⌘J) and in SlackYes. Agentic chat on every plan: prospect, research and sequence from one chatSource
Agents on a schedule or a CRM triggerYes. Weekly, daily or the moment a CRM record changesPartly. Automated plays fire on signals, on Business onlySource
Runs and approvals in SlackYes. Every run posts to a channel, a DM or your inboxPartly. Slack notifications from ProSource
AI research and qualification per leadYes. Research and Qualification skills, 5 credits a leadYes. Account research and AI copywriting on every planSource
ICP scoringYes. Fit score 0 to 100 with the reasonsNot published. No fit score named on the pricing pageSource
SearchSearch 1B+ profiles for free. Pay only for the contacts you enrich.How it works
People searchYes. 1B+ profiles, and search is freeYes. 1.1B+ people claimedSource
Company searchYes. Industry, headcount, funding stage, locationYes. 65M+ companies claimedSource
Chrome extensionYes. LinkedIn, Sales Navigator, Salesforce and HubSpotYes. Browser extension on every planSource
Enrich and verify25+ providers in one waterfall. A lookup that finds nothing costs nothing.How it works
Waterfall enrichmentYes. 25+ providers, stops at the first verified resultYes. 11+ email and phone vendors in a waterfallSource
Verified work emailsYes. 98% on the 500-lead benchmark, 1 credit eachYes. About 1 credit a record, up to 10Source
Phone numbersYes. 85% on the same benchmark, 10 credits eachYes. About 4 credits a record, up to 20Source
Email verificationYes. Syntax, DNS, MX, SMTP and catch-all checksPartly. Bounce prevention before send, on BusinessSource
A miss is freeYes. 0 credits when nothing comes backNot published. Not stated on the pricing pageSource
SequencesEmail from your own inbox and call tasks in one sequence.How it works
Email sequencesYes. From your own Gmail or Outlook, on every paid planYes. Multi-channel sequences on every plan, 1 mailbox a seatSource
Call tasksYes. Call tasks with an agent-written call scriptYes. Click-to-call dialer on every plan; Power Dialer on BusinessSource
CRM, MCP and APIWrite straight to your CRM, or run Clu from Claude and ChatGPT.How it works
Two-way CRM syncYes. HubSpot and SalesforcePartly. HubSpot and Salesforce read-only on Pro; read and write on BusinessSource
Push to a sales engagement toolYes. Salesloft and LemlistNot published. Not listed on the pricing pageSource
MCP server for Claude and ChatGPTYes. 30+ tools, from the Starter planYes. Remote MCP server; runs use Unify creditsSource
REST APIYes. From the Pro planPartly. Open API and webhooks on BusinessSource
PricingPublished prices. Every seat adds credits to one shared balance.How it works
Free planYes. $0, 50 credits a month, up to 3 seatsYes. $0, limited credits, up to 3 seatsSource
Free trialYes. 14 days of Pro, 250 credits, up to 3 seatsYes. 14 days of Pro, no cardSource
Paid plans fromYes. $49 per seat a month, $37 billed annuallyYes. $20 a seat a month on Base, billed monthlySource
Credits shared and rolled overYes. One team balance, unused credits roll overPartly. Credits per seat; top-ups go to a shared pool and last up to 12 monthsSource

Clu covers all 23. Unify covers 14 in full. Every Unify cell links to the page on Unify’s own site it was read from, checked October 4, 2026.

Where Clu pulls ahead of Unify.

  • 25+

    Providers on every lookup

    Every email and phone lookup runs through 25+ providers, and every email is verified. Unify's data page says it waterfalls 11+ email and phone vendors.

  • $89

    A seat with agents that run themselves

    Pro puts agents on a schedule, posts every run to Slack and bills monthly. Unify's automated plays are on Business, which its sales team prices and bills annually.

  • 2 CRMs

    Two-way sync on Pro

    HubSpot and Salesforce, read and write. Unify Pro syncs HubSpot and Salesforce read-only, and writes back on Business.

  • 0 to 100

    An ICP fit score on every lead

    Clu scores each lead 0 to 100 against your ICP and writes down the reasons. Unify's pricing page names no fit score.

Clu vs Unify pricing, at your team size.

List prices from each vendor's own pricing page. Unify's figures were read on October 4, 2026.

Monthly list price at each team size: Clu Starter beside Unify Base, Clu Pro beside Unify Pro
Team Clu Starter$49 a seat, 750 credits a seat Unify Base$20 a seat a month, 800 credits a seat Clu Pro$89 a seat, 1,500 credits a seat Unify Pro$60 a seat a month, 2,400 credits a seat, adds read-only CRM sync
1 seat$49750 credits a month$20800 credits a month, held per seat$891,500 credits a month$602,400 credits a month, held per seat
3 seats$1472,250 credits a month$602,400 credits a month, held per seat$2674,500 credits a month$1807,200 credits a month, held per seat
5 seats$2453,750 credits a month$1004,000 credits a month, held per seat$4457,500 credits a month$30012,000 credits a month, held per seat
10 seats$4907,500 credits a month$2008,000 credits a month, held per seat$89015,000 credits a month$60024,000 credits a month, held per seat

Monthly list prices on monthly billing. Clu annual billing is $37 and $67 a seat (25% off), and every seat’s credits go into one shared balance that rolls over. Unify bills Base and Pro monthly, per seat. An email averages 1 credit and a phone number 4 (up to 10 and 20), and AI usage draws on the same credits. Automated plays, read and write CRM sync and managed mailboxes ($25 a mailbox a month) are on Business, priced by sales and billed annually. Unify pricing, checked October 4, 2026

Clu or Unify: which to pick.

Each side gets its own case. Where Unify is the better tool, this page says so.

Pick Clu if

  • You want agents that run on a schedule and post every run to Slack, without an annual contract
  • You want leads written back to HubSpot or Salesforce both ways on a monthly plan
  • You want one credit balance for the whole team, with unused credits rolling over
  • You want 25+ providers behind every email and phone lookup

Best for

  • Teams that want the weekly list built, verified and sequenced by an agent
  • Teams on HubSpot or Salesforce that want two-way sync on a monthly plan
  • Teams that pair a signal tool with clean contact data

Pick Unify if

  • You sell on signals: job changes, hiring, tech stack and funding, with website intent on Business
  • You want the lowest price a seat and more credits a seat
  • Your reps call a lot and want a click-to-call dialer on every plan
  • You want the vendor to create, warm and rotate your sending mailboxes
  • You want a free plan for up to 3 seats with an agentic chat over 1.1B+ people

Where Unify is stronger

  • A lower price a seat, $20 on Base and $60 on Pro, with more credits a seat
  • Signals Clu does not sell: job changes, hiring, tech stack and funding
  • Website intent and product usage signals on Business
  • A click-to-call dialer on every plan, and a Power Dialer on Business
  • Managed Gmail and Outlook mailboxes with warm-up and rotation on Business
  • A free plan for up to 3 seats

How to switch from Unify.

Run both side by side first. Export what you hold in Unify, enrich it here, compare the results on your own rows, then point your CRM and your sequences at Clu.

  1. 1

    Bring in the people you work

    Connect HubSpot or Salesforce on Pro, or upload a CSV of the accounts and people you sequence in Unify.

  2. 2

    Re-enrich them

    Every row runs through 25+ providers for a verified email and a phone number in the same pass.

  3. 3

    Rebuild your best sequence

    Connect your Gmail or Outlook mailbox, then copy the email steps across and add call tasks where a rep should call.

  4. 4

    Hand the weekly list to an agent

    Tell Clu who you sell to. It builds the agent that refills the sequence every week and posts each run to Slack.

Expert view and sources.

“Unify is one of the best-built outbound tools around: an agent in a chat, real signals underneath, and a seat a rep can put on a personal card. The part that runs without a rep is where it gets expensive, because automated plays, CRM write-back and managed mailboxes all sit on its annual Business plan. We put that part on Pro. Clu builds the agent from one sentence, it runs every week, writes to the CRM and posts to Slack. If your outbound starts from job changes and website visits, keep Unify for the signals.”

Every Unify fact on this page was read off Unify’s own site on October 4, 2026:

References & Sources

  1. [1]
    Unify pricing· Unify GTM(2026)
  2. [2]
  3. [3]
  4. [4]
  5. [5]
  6. [6]

Frequently asked questions

What buyers ask when they weigh Clu against Unify.

Does Unify GTM require an annual contract?

Not for Base or Pro. Both bill monthly per seat: Base is $20 a seat with 800 credits a seat, Pro is $60 with 2,400, and Pro has a 14-day free trial with no card (unifygtm.com/pricing, read October 4, 2026). Business, which carries automated plays, read and write CRM sync and managed mailboxes, is priced by sales and billed annually. Clu Starter and Pro bill monthly at $49 and $89 a seat, and agents and two-way CRM sync are on Pro.

Can Clu detect intent signals like Unify does?

No. Clu sells no intent or job-change data and does not identify website visitors. Unify lists job-change, hiring, tech-stack and funding signals, with website intent and product usage on Business, so if signal-triggered outbound is your core motion, Unify is the stronger pick. Clu does the contact work underneath: search, a 25+ provider waterfall, verification, ICP scoring and Sequences.

Does Unify send emails and run sequences? Does Clu?

Both do. Unify runs multi-channel sequences on every plan with one mailbox a seat and a click-to-call dialer; managed mailboxes with warm-up are $25 a mailbox a month on Business. Clu Sequences send email from your own Gmail or Outlook and queue call tasks, on every paid plan. Clu has no built-in dialer.

Is Unify GTM a good fit for a solo founder or a small team?

Yes, to start. Unify's Free plan covers up to 3 seats and Base is $20 a seat, billed monthly. The hands-off parts, automated plays and CRM write-back, start on Business. A small team that wants an agent to run the weekly list on its own, with two-way CRM sync, gets that on Clu Pro at $89 a seat a month.

Is Unify GTM the same as Clu?

No. Unify is a signal-led outbound platform: an agentic chat over 1.1B+ people and 65M+ companies, with signals, enrichment, sequences and a dialer. Clu is agents that run the GTM job: Clu builds an agent from one sentence that searches 1B+ profiles, runs 25+ providers, verifies, sequences and reports to Slack. Unify sells signals and Clu does not.

Is Unify cheaper than Clu?

Per seat, yes. Unify Base is $20 and Pro $60 a seat a month, against Clu Starter at $49 and Pro at $89. The difference is what runs without a rep: Clu Pro includes agents on a schedule and two-way CRM sync, which Unify puts on Business, billed annually. Credits differ too: Unify charges about 1 credit an email and 4 a phone number (up to 10 and 20), and AI usage draws on the same credits; Clu charges 1 for a verified email and 10 for a phone number.

Can I use Clu instead of Unify for enrichment?

Yes. Clu runs each email and phone lookup through 25+ providers and verifies every email, at 1 credit a verified email and 10 a phone number, from $49 a seat. Send with Clu Sequences, or push the list to Salesloft, Lemlist.

Does Unify have AI agents?

Yes. Unify's agentic chat prospects, researches and writes sequences on every plan, and its MCP server runs it from Claude on Unify credits. Automated plays, which fire on signals without a rep, are on Business. Clu builds agents from one sentence that run on a schedule on Pro and post every run to Slack.

Does Unify have data cleaning features?

Unify's pricing page lists email and phone enrichment, and bounce prevention before send on Business. It names no deduplication or normalization feature (read October 4, 2026). Clu verifies every email inside the waterfall with syntax, DNS, MX, SMTP and catch-all checks.

Which tool has better CRM integrations?

For writing back on a monthly plan, Clu. Clu Pro syncs HubSpot, Salesforce both ways and pushes to Salesloft, Lemlist. Unify Pro syncs HubSpot and Salesforce read-only, and read and write sync is on Business (unifygtm.com/pricing, read October 4, 2026).

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Other comparisons

Run both on your own list.

Export a few hundred rows from Unify, enrich them here and compare the results yourself. Every workspace starts with 14 days of Pro: 250 credits and up to 3 seats.

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