Clay Pricing: Plans, Credits and What Teams Pay (2026)

Clay costs $0 on the Free plan, $185 a month on Launch and $495 a month on Growth with monthly billing, or $167 and $446 a month billed annually. Enterprise is a custom annual contract. Every plan has unlimited seats and two meters: Actions for the work Clay runs and Data Credits for the data it buys.

Checked October 30, 2026 on clay.com/pricing: the plan cards ($167 and $446 a month billed annually, with "Save 10%" on annual), the yearly Action and Data Credit allowances, unlimited seats and tables, the 200-row cap on Free and the 14-day trial. The monthly entry prices ($185 and $495) and monthly allowances are from Clay's pricing FAQ on the same page. Larger sliders raise Launch and Growth above these entry prices.

Clay's pricing page, October 30, 2026: Free, Launch at $167 a month and Growth at $446 a month on annual billing, with Actions and Data Credits per year, and a custom Enterprise plan

What you pay depends on the fields you enrich. On Clay's own pricing calculator, 1,000 contacts a month with a profile, a company profile and a work email fit Launch at $185 a month. Add a phone number and the same 1,000 contacts need the 10,000 Data Credit tier, $520 a month. Sync them to a CRM and it is Growth at $665 (calculator runs read October 16, 2026).

This page covers Clay.com, the GTM data platform, and not pottery clay.

How does Clay pricing work?

Clay prices every plan on two meters. Actions count the work: each enrichment, AI prompt, signal, HTTP API call, CRM push or export uses one Action, whatever the provider. Data Credits pay for what Clay buys from its marketplace of 150+ data partners: an email, a phone number, a company record or an AI run. Clay's Actions and Data Credits doc puts a single enrichment at 0.5 to 10+ Data Credits, depending on the data type.

Four rules decide the bill:

• An enrichment that returns nothing costs no Action and no Data Credit. Clay's FAQ: "If an enrichment returns no result, you're not charged Data Credits or Actions."
• A provider you connect with your own API key costs one Action and no Data Credit.
• Sourcing lists, CRM and warehouse imports, webhook imports, formulas and Sculptor use no Actions.
• Data Credits roll over on Launch and Growth. Actions reset every billing cycle.

The plan decides which features you get. The sliders decide how much capacity you buy.

Each paid plan is two sliders added together. On monthly billing, Launch is $60 for 15,000 Actions plus $125 for 2,500 Data Credits, and Growth is $205 for 40,000 Actions plus $290 for 6,000 Data Credits. On annual billing, Launch is $54 a month for 180,000 Actions a year plus $113 for 30,000 Data Credits, which is the $167 on the plan card, and Growth is $185 plus $261, which is the $446.

Slider positions read on clay.com/pricing on October 16, 2026. On October 30 the endpoints we re-read matched: Launch Actions from $54 to $486 a month annual, Growth from $185 to $765, and Data Credits up to $1,913 annual or $2,125 monthly.

What does each Clay plan include?

Source: the plan cards and comparison on clay.com/pricing, checked October 30, 2026, and the full comparison table read October 16, 2026.

What changed in Clay's pricing in 2026?

Clay's new pricing model, announced in a pricing memo on March 11, 2026, split every plan into Actions and Data Credits and replaced Starter, Explorer and Pro with Launch and Growth. Clay said it was cutting marketplace data prices by 50 to 90%, and its pricing page says the most-used enrichments now cost 50% fewer credits on average.

Sources: the legacy plan grid in Clay's March 11, 2026 pricing memo and Clay's legacy plans doc, read October 16, 2026.

Legacy customers can keep their plan. Clay says legacy plans will be supported "for the foreseeable future" and that it may sunset them later. Any plan change after April 10, 2026 moves the workspace to a modern plan, with no way back. Through December 31, 2026, legacy Starter, Explorer and Pro also get Growth-level Workflows, Sequencer v2, and MCP, CLI and API access at no extra cost. The lower data prices apply only on modern plans. Clay's rule of thumb: if you are not charged Actions, you are on legacy pricing.

For an Explorer customer the closest modern plan is Growth, since HTTP API and webhooks moved there: $495 a month against Explorer's $349. A Pro customer at $800 moves to Growth at $495 before sliders, which is the cut Clay's memo leads with.

What does a Clay credit cost per contact?

A Clay Data Credit costs about $0.05 on the entry sliders: $125 for 2,500 on Launch monthly, $113 a month for 30,000 a year on Launch annual ($0.045), and $290 for 6,000 on Growth ($0.048). That is our arithmetic on Clay's published slider prices. Clay's billing doc puts it more loosely: each Data Credit "costs a few pennies" and each Action "a few tenths of a penny."

At about $0.05 a credit, a profile and an email cost about $0.05 a contact, and a full record with a phone number costs $0.30 to $1.00. Each enrichment step adds one Action at under a cent. Clay shows each provider's credit cost inside the app, not on the pricing page.

What does a team of 5 pay for Clay?

Clay charges no per-seat fee, so five reps pay the same as one. What moves the bill is volume and the fields you enrich. Clay sizes Launch for teams enriching under 1,000 records a month, Growth for 1,000 to 10,000 and Enterprise for 10,000 and up.

Here is a team of 5 where each rep enriches 200 contacts a month, 1,000 in total, priced on Clay's pricing calculator (runs read October 16, 2026):

So a 5-person team pays $167 to $599 a month on annual billing at 1,000 contacts, about $33 to $120 per rep, or $185 to $665 on monthly billing. The phone number is the expensive field: it moves 1,000 contacts from the 2,500 tier to the 10,000 tier. A CRM sync moves you to Growth, whatever the volume.

Actions rarely run out first. Clay sizes Launch's 15,000 Actions a month for about 10,000 records a year and Growth's 40,000 for about 50,000, and says "90% of our customers will never hit a usage limit." In every calculator run above, Actions stayed at the plan's entry tier.

The spread inside each row comes from the provider mix. A waterfall that finds the email on the first provider bills one step. A waterfall that gets a wrong answer from two providers before the right one bills all three, plus validation.

Is there a free Clay plan?

Yes. Clay's Free plan is $0 with 100 Data Credits and 500 Actions a month, unlimited seats and tables, multi-provider waterfalls, Claygent and your own API keys (checked October 30, 2026). It caps tables at 200 rows and leaves out phone number enrichment, signals, CRM and data warehouse integrations, and credit rollover. On Clay's example of about 1 Data Credit for a profile plus a work email, 100 Data Credits cover about 100 contacts a month, or 5 to 16 full records at 6 to 20 credits each. That is enough to learn the table builder.

Free, Launch and Growth each start with a 14-day trial. Clay's trial includes 1,000 Data Credits and opens webhooks, CRM integrations, email sequencers and the HTTP API, with phone number enrichment off during the trial (read October 16, 2026).

Why is Clay expensive?

Clay is expensive for teams that only want contact data, because the subscription pays for a workflow platform and the data is billed on top. Four things push the bill up. A full record with a phone number uses 6 to 20 Data Credits. Phone enrichment starts on Launch, and CRM auto-sync starts on Growth at $495. Top-ups beyond your slider cost a 30% premium, so steady overage is better handled by moving the slider. And Actions reset every billing cycle and cannot be topped up.

Clay is reasonably priced for teams that use what the platform fee buys: chained enrichment, AI research on every row, signals, CRM sync and sequencing in one table, with unlimited seats. A ten-person team pays the same $495 for Growth as a one-person team.

How to keep a Clay bill predictable

• Pay annually. It fixes the subscription, loads the year's credits up front and takes 10% off.
• Bring your own API keys. A keyed provider costs one Action and no Data Credits.
• Cap waterfall depth. Fewer providers per field, and validation only on the final hit, narrow the 6 to 20 credit range. Our Clay data enrichment review covers who gets value from the workflow builder.
• Move the slider instead of topping up. Top-ups cost 30% more than slider prices.
• Watch AI runs. Clay's own models (Helium, Neon, Argon) have a fixed credit price per task, and reasoning models are billed at token cost. Our Claygent review has the per-model table.

If you use Clay only to find verified work emails and phone numbers, you pay for a workflow builder you do not use. Clu, our product, is a one-meter option for that job: its waterfall enrichment charges 1 credit per verified work email and 10 per phone number, a lookup that finds nothing costs nothing, and Starter is $49 a seat a month. It builds no tables, so teams that live in Clay's workflow builder should stay on Clay. Our Clay alternatives page compares the other options, and our Apollo, ZoomInfo and LinkedIn Sales Navigator pricing pages price the tools Clay is most often weighed against.

See pricing

Frequently asked questions

Does Clay charge per seat?

No. Free, Launch, Growth and Enterprise all include unlimited seats, so Clay gets cheaper per user than seat-priced tools once a team passes three or four people. Launch and Growth are month to month or annual, and only Enterprise requires an annual commitment.

Do Clay credits roll over?

Data Credits roll over on Launch and Growth. Clay's FAQ says unused credits can accumulate up to 2x your monthly credit amount, so a 10,000-credit plan can bank up to 20,000 (checked October 30, 2026). Enterprise rolls over up to 15% of the prior year's purchased credits on a renewal of equal or higher commitment. Actions reset every billing cycle, and the Free plan banks nothing.

What happens if I run out of Clay credits?

Data Credits can be topped up mid-cycle at a 30% premium, or bought automatically when the balance runs low. Actions cannot be topped up, so you move to the next Action tier, which takes effect immediately. An AI run stops when the Data Credit balance hits zero, and finished rows keep their results.

How much did Clay cost before March 2026?

Clay's legacy plans were Starter at $149 a month with 2,000 credits, Explorer at $349 with 10,000 and Pro at $800 with 50,000 on monthly billing, with 10% off annual. They used one credit meter and no Actions.

Does Clay charge for failed lookups?

No. Clay's pricing FAQ says an enrichment that returns no result costs no Data Credits and no Actions. A waterfall step that returns wrong data still bills, so validation steps matter.

Does Clay charge extra for its API or MCP server?

Clay says there is no surcharge for running work through its API, CLI or MCP server: an enrichment costs the same Actions and Data Credits in a table, from Claude or ChatGPT, or from code (read October 16, 2026). Our Clay API guide covers what each plan can call.

Is Clay cheaper than Apollo?

It depends on seats and fields. Clay's Launch plan is $167 a month billed annually for any number of users, while Apollo charges $49 to $119 a seat a month on annual billing (both checked October 30, 2026). A five-person team that only emails pays $245 a month on Apollo Basic against $167 on Clay Launch, before Clay's Data Credits run out. See our Clay vs Apollo comparison.