Switch from ZoomInfo to Clu
Published prices, monthly billing, 25+ providers on every lookup, and agents that refill your pipeline every week.
Migration guide5 stepsNo annual contract
| ZoomInfo | Measure | Clu |
|---|---|---|
| 96% deliverability, ZoomInfo's own claim | Email Accuracy | 98% verified, 500-lead benchmark |
| ZoomInfo's own records (waterfall in early access) | Data Sources | 25+ providers on every lookup |
| Quoted (Vendr median: $33,500 a year) | Annual Cost (5 users) | $2,940-5,340 |
| Mostly annual, billed upfront | Contract Length | Month-to-month |
| Set in the quote | Per-Seat Fees | $49-$89 per seat, credits pooled |
TL;DR
ZoomInfo prices its sales plans by quote, and its own pricing guide says most paid plans are billed annually upfront with a minimum number of seats (zoominfo.com, read October 3, 2026). Clu publishes its prices, $49 or $89 a seat a month with no annual commitment, runs 25+ providers on every lookup for 98% verified work emails on its 500-lead benchmark, and hands the weekly list to an agent. Migration takes under a day: export your ZoomInfo contacts, re-enrich them in Clu and connect your CRM.
10,000+ users, from founders to full sales teams
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Why teams leave ZoomInfo
Quoted, Annual Contracts
ZoomInfo's pricing page prints no price: plans are quoted on features, licences and credit usage. Its own pricing guide says most paid plans are billed annually upfront and include a minimum number of seats (zoominfo.com, read October 3, 2026). Vendr's buyer guide reports a median of $33,500 a year across 1,571 purchases.
Seats and Credits Set by the Quote
Seats and export credits are part of the contract, and each export costs one credit from your package. Adding an SDR mid-term means going back to the quote. Clu adds a seat in the app, at a published price, and the seat's credits join the team's balance.
One Vendor's Data per Export
The ZoomInfo platform exports ZoomInfo's own records. Its 25+ vendor waterfall lives in GTM Studio, which is in an early access program (zoominfo.com, read October 3, 2026). Clu runs 25+ providers on every lookup, on every plan, and verifies each email before it comes back.
Renewals That Can Rise
ZoomInfo's own pricing guide says renewal pricing can increase from the initial contract rate. Check your contract for the notice window before your renewal date, and run Clu in parallel before it arrives.
Platform Bloat
If your team mostly needs contact data, you still pay for the intent, Copilot and conversation intelligence features bundled into the package, whether or not anyone uses them.
How to switch from ZoomInfo to Clu. Run it in parallel first.
Export what you hold in ZoomInfo, re-enrich it here, compare the match rates on your own rows, then reconnect your CRM.
- 30 minutes
Export Your ZoomInfo Data
Download your saved lists, contact exports, and any enriched data from ZoomInfo. CSV export is available from the platform's list management interface.
- 5 minutes
Create Your Clu Account
Sign up at app.cleanlist.ai. No sales call required. Every new workspace opens on Pro for 14 days (250 credits, up to 3 seats) so you can test data quality before committing to a paid plan.
- 2-4 hours
Re-Enrich Through Clu
Upload your exported contacts to Clu. Our waterfall enrichment will re-verify emails, find updated phone numbers, and fill firmographic gaps that ZoomInfo missed, from 25+ sources.
- 15 minutes
Connect Your CRM
Import enriched data into Salesforce, HubSpot, or your CRM of choice. Map fields automatically and verify the enriched records are flowing into your workflows.
- Ongoing
Cancel ZoomInfo at Next Renewal
Submit cancellation notice before your auto-renewal window. Keep using ZoomInfo through the end of your contract while running Clu in parallel to validate results.
What you are switching to.
Clu asks providers in cost order and stops at the first deliverable result. One credit balance covers the whole team.
- 98%verified work email on our 500-lead benchmark
- 85%phone numbers found on the same 500 leads
- 25+providers in one waterfall tried cheapest first
OmniAn example lookup: four providers are tried for the work email and the waterfall stops at the first deliverable result, then two for the phone number. Only the two verified results are charged, 11 credits in all.
A verified work email costs 1 credit however many providers it took to find. A phone number costs 10, both together 11, validation 0.5 and AI qualification 5. Results sync both ways with HubSpot, Salesforce and Pipedrive, and push one way to Outreach, Salesloft and Lemlist. Sequences sends the email steps for 0 credits, or you keep your own sequencer.
What ZoomInfo and Clu cost.
Costs for common team sizes and volumes. Every ZoomInfo figure comes from ZoomInfo's own pages, read October 3, 2026, or from the third party named beside it.
| Scenario | ZoomInfo | Clu | Difference |
|---|---|---|---|
| 5-person sales team, 5K enrichments/month | Quoted by ZoomInfo sales | $4,116/year ($343/mo, 7 Starter seats, 5,250 pooled credits) | Published, monthly |
| 15-person team, 20K enrichments/month | Quoted by ZoomInfo sales | $16,020/year ($1,335/mo, 15 Pro seats, 22,500 pooled credits) | Published, monthly |
| Enterprise, 100K+ enrichments/month | Quoted by ZoomInfo sales | Enterprise, custom credit volume and pricing | Contact for quote |
Starter is $49 and Pro $89 per seat a month, 25% off annually. Every seat adds its credits to one balance the whole team draws from, and unused credits roll over.
Frequently asked questions
What teams ask before they move off ZoomInfo.
Can I really replace ZoomInfo with Clu?
For data enrichment, contact verification and the weekly prospecting job, yes. Clu returned 98% verified work emails on its 500-lead benchmark by querying 25+ data sources on every lookup, and its agents add the people to a sequence. However, Clu does not include ZoomInfo's intent data, engagement tools, or conversation intelligence features. If you primarily use ZoomInfo for contact data, the switch is straightforward. If you rely heavily on intent signals, you may want to supplement Clu with a dedicated intent provider.
What about ZoomInfo's intent data?
Clu does not currently offer first-party intent data. If intent signals are critical to your workflow, consider a standalone intent provider alongside Clu. Many teams find that switching to Clu for enrichment and adding a focused intent tool still costs less than ZoomInfo's bundled platform.
How do I get out of my ZoomInfo contract?
Check your contract for its notice window before the renewal date, and submit written cancellation notice before that deadline. If you have already missed the window, contact ZoomInfo's account team to discuss options. While you wait for your contract to expire, you can run Clu in parallel to validate the data quality difference.
Will my team need training on Clu?
Minimal. Upload a CSV or connect your CRM and the enriched rows come back in minutes. For the weekly job, tell Clu who you sell to in one sentence: it builds the agent, tests it on 25 people for free and runs it on your schedule.
How does Clu achieve higher accuracy than ZoomInfo?
Architecture. A ZoomInfo export returns ZoomInfo's own record; its 25+ vendor waterfall is in GTM Studio's early access. Clu queries 25+ data providers in sequence on every lookup (waterfall enrichment) and verifies every email in real time before returning results. When Source A misses a contact, Source B finds it. When Source B returns an unverified email, Source C provides a deliverable one. Multiple sources covering each other's gaps consistently outperform any single source.
Run it in parallel before you cancel.
Export your ZoomInfo list, re-enrich it here, and compare the match rates on your own rows. The trial is 250 credits and up to 3 seats.
14 days of Pro, free.