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Keep Salesforce complete, current, and clean.

Clu enriches Salesforce Leads, Contacts and Accounts across 25+ providers and writes the results back to standard or custom fields. Connect a production or sandbox org with OAuth. There is no managed package or AppExchange install. Clu also matches each contact to the right Account and creates the Account when it is missing. On our 500-lead benchmark the waterfall returned 98% verified work emails and 85% phone numbers.

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Connects with
OAuth
Written into Salesforce
9 fields
Plan
Pro and Enterprise

The Salesforce integration: a contact enriched in Clu, with a verified work email, a phone number and a LinkedIn profile, is written into the matching Salesforce record. Empty fields are filled and existing values are kept.

Every field Clu writes into Salesforce

Clu reads the record, enriches it, and writes the result into Salesforce. Nothing leaves Salesforce permanently, and disconnecting stops future writes without removing what is already there.

CluSalesforce
Clu fieldWrites toSalesforce objectSalesforce field
Verified work emailLead, ContactEmail
Phone number & mobileLead, ContactPhone, MobilePhone
Job title & seniorityLead, ContactTitle
Company & domainAccountName, Website
IndustryAccountIndustry
Employee countAccountNumberOfEmployees
LinkedIn URLLead, ContactCleanlist_LinkedIn__ccustom
ICP scoreLead, ContactCleanlist_ICP_Score__ccustom
Custom AI columnsLead, Contact, AccountAny custom field you mapcustom

Objects Leads, Contacts, Accounts, Opportunities (agent triggers), Campaigns, list views and reports (import and triggers)

custom A field you create once in Salesforce and pick during mapping. Everything else is stock.

Write modes Each mapped field has its own write mode: fill if empty (the default), update if different, always overwrite or don't sync. A blank never overwrites a value.

What you can do with Clu and Salesforce

Clu finds and verifies contact data across 25+ providers and writes it into Salesforce.

  1. 01

    Enrich Leads, Contacts & Accounts

    Run any object through the enrichment waterfall and write verified emails, phone numbers, and firmographics back in place.

  2. 02

    Find-or-create Accounts

    Clu matches contacts to the right Account, creating one when it's missing, so your hierarchy stays clean.

  3. 03

    Map to custom fields

    Send enrichment outputs to any standard or custom field. No managed package or AppExchange install required.

  4. 04

    Agents on Salesforce triggers

    Start an agent when a deal changes stage or stalls, a record matches your conditions, or someone joins a list view, report or campaign. In the Chrome extension, an Agents tab on account pages saves research to Salesforce.

How it works

Authorize once, choose what to enrich, and the results land in the fields above. Salesforce sync is on Pro and Enterprise, and in the 14-day Pro trial.

  1. Step 01

    Connect Salesforce

    Authorize with OAuth 2.0, once for the whole workspace. Production and sandbox orgs are both supported.

  2. Step 02

    Pick objects and fields

    Choose Leads, Contacts, or Accounts and map enrichment outputs to the fields you use.

  3. Step 03

    Enrich and sync back

    Clu writes verified data into Salesforce. Turn on the Enrich new CRM contacts agent to fill new records as they arrive.

What reaches Salesforce is already verified

Clu looks up each record across 25+ providers and checks every address (syntax, domain, mailbox) before it writes anything. Catch-all and risky addresses come through with a flag on them.

Search
Free
Verified work email
1 credit
Phone number
10 credits
A miss
0 credits

98% verified work emails and 85% phone numbers on our 500-lead benchmark.

A demo of Clu, our agent, doing this for a whole list. Asked: Clean up HubSpot contacts and verify every email. Fill the missing titles too. Clu runs the tools, asks for confirmation before spending credits (Validate 400 emails and fill empty job titles, 200 credits), fills the list row by row and reports: 400 checked, 61 emails fixed, 88 titles filled and synced back to HubSpot. I didn't touch values you already had.

See how Clu cleans a CRM

Salesforce integration FAQ

Setup, overwrites, credits and accuracy.

All integrations
Which Salesforce editions are supported?

Any edition with API access, such as Enterprise, Unlimited and Developer. Professional Edition needs Salesforce's API add-on. There is no managed package.

Does Clu read data from Salesforce too?

Yes. Field writes go one way, from Clu to Salesforce, and Salesforce records come in through Import from CRM (campaigns, with live polling every 8 hours), Lookup in CRM, the CRM column in your lists and agent triggers.

Can I map to custom fields?

Yes. You can map Clu outputs to any standard or custom field on Leads, Contacts, and Accounts during setup. Custom objects are not part of the sync.

What happens to my data if I disconnect?

Everything Clu wrote stays in your org. Disconnecting simply stops future enrichment. Nothing is removed.

How accurate is the enriched data?

Clu runs each record through a 25+ provider waterfall built to a 98% verified work email and 85% phone number spec. Every address is checked at the syntax, domain, and mailbox level, so only validated data is written to your Salesforce fields.

Explore other integrations

8 connections have a page like this one. The integrations hub lists every connection, grouped the way the app shows them.

Connect SalesforceAll integrations How waterfall enrichment works Lead to account matching in Salesforce Salesforce duplicate cleanup ZoomInfo alternative Plans and credit costs The 500-lead accuracy benchmark

Connect Salesforce on a free trial.

14 days of Pro, free: 250 credits, 3 seats, agents, Sequences and Clu in Slack. A lookup that finds nothing costs nothing.

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14 days of Pro, free.