Data Enrichment for Travel and Hospitality Companies
In hospitality the brand on the sign rarely makes the purchase, and hotel GMs change properties often. Clu finds a verified email and phone number for the person who signs, at the management company, the property or the corporate travel desk.
Clu People Search. The sentence "Revenue Managers or Directors, ex-Marriott or Hilton, 6-10 years' experience, new jobs in the last 90 days, at hotel groups with 201-5K staff within 50 mi of Orlando. Skip my lists and open HubSpot deals." becomes 9 filters (Job title: Director of Revenue Management, Revenue Manager, Total years experience: 6 to 10 years, Recently changed jobs: Within the last 90 days, Past companies: Marriott, Hilton, Industry: Hospitality, Company headcount: 201-500, 501-1K, 1K-5K, Within radius of a city: 50 mi of Orlando, Exclude people already in my Clu: In any of my lists, Exclude: Active opportunities), previews about 65 people and adds them to the list Orlando hotel revenue leads.
10,000+ users, from founders to full sales teams
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Travel & Hospitality: where the data goes wrong.
The problems teams in this market bring to us most often.
- 01
Hotel managers change properties
General managers, directors of sales and revenue managers move between properties regularly. The GM at a Marriott in Chicago last year might run a Hilton in Miami now.
- 02
Ownership hides behind the brand
Hotels are owned and run by management companies, investment groups and franchisees. Reaching the buyer means knowing that structure, and standard databases map it poorly.
- 03
Corporate travel buyers are hard to identify
Corporate travel might sit with an office manager, a VP of Admin or a travel manager. Titles vary so much that you can't see who owns the budget without enrichment.
- 04
Buying follows budgets and renovations
Hospitality technology purchases line up with budget cycles and renovation schedules. Stale contacts when the window opens can cost you the whole fiscal year.
A Clu list called Orlando hotel revenue leads enriched through the waterfall: 4 verified work emails and 3 phone numbers found for 4 leads, 34 credits in total. Rows with no phone number found cost nothing for that field.
Clu workflows for Travel & Hospitality.
Each workflow links to the product behind it. The agent beside them runs this market's search every weekday and syncs the qualified people to your CRM.
- 01
Hotel decision-maker prospecting
Find general managers, directors of operations and revenue managers at hotels and hotel groups, at property level and at corporate, each with a verified email and phone number.
- 02
Corporate travel buyer discovery
Identify travel managers, office managers and executives who control travel budgets at target companies. Company size comes attached, and an AI column can research how much each company travels.
- 03
HITEC and Phocuswright lead enrichment
Enrich leads from HITEC, Phocuswright and other travel conferences with verified contact details, and use an AI column to add property count and management company. The biggest groups get the first follow-up.
- 04
Email verification for hospitality outreach
Verify lists before seasonal campaigns. Hotel domains and travel contacts change often, and every bounce chips at your sender reputation.
A Clu agent named Weekly ICP outbound · Orlando hotel revenue leads running its play step by step: Trigger, New people match your ICP · Every Monday, 31 in; Find People, Director of Revenue Management, Revenue Manager · 6 to 10 years experience · Changed jobs within the last 90 days · Ex-Marriott, Hilton · Hospitality · 201-5K employees · Within 50 mi of Orlando · Not in my lists · Skip HubSpot active opportunities, 31 found; Qualification agent, Fit score 0-100 against your ICP, 17 qualified; Enrich, Email + Phone through the waterfall, 17 verified; Sync to HubSpot, Contact · assigned to the territory owner, 17 synced; Notify, Slack · #pipeline, Posted. Run summary: 31 found, 17 qualified, 17 synced, 0 duplicates.
Where the enriched record goes: your CRM both ways, or your sequencer.
HubSpot and Salesforce sync both ways over OAuth, field by field on your mapping, and an empty value never overwrites a filled one. Salesloft and Lemlist get a one-way push, or Clu Sequences sends from your reps' own inboxes.
HubSpot
Salesforce
Salesloft
LemlistHow does Clu help reach hotel decision-makers?
Filter People Search by company and location, then pick the roles: GMs, directors of operations, revenue managers. Each result includes a verified email and phone number, which matters when property-level staff rotate this often.
Can Clu map hotel ownership and management structures?
Enrichment returns the company each contact works for, which is often the management company behind the brand. A contact at Aimbridge Hospitality (a management company) needs a different pitch from one at Hilton (the brand), and that changes who you call.
How does Clu find corporate travel buyers?
Search across the titles that tend to own travel: Travel Manager, VP of Administration, Office Manager, Executive Assistant. Add company size and industry and you can spot companies with real travel budgets even when nobody is called 'Travel Manager'.
How current is hospitality contact data in Clu?
Clu queries providers when you enrich, so you get what they hold that day. Hotel management rotates often, so re-verify active outreach lists quarterly, and monthly for your top prospect segments.
Does Clu cover restaurants and food service?
Partly. Coverage is strongest for hotels, chains and corporate hospitality. Restaurant groups and larger chains with corporate offices are well covered, and independent restaurants have little data. Test a sample list if restaurants are your main market.
Agents that run your GTM.
Type your market's buyer into People Search and run the first list on the trial.
14 days of Pro, free.