Turn Trial Signups into Revenue with Enriched Lead Data
Your trial form gives you an email address and not much else. Clu fills in the company behind each signup as it arrives, so your reps work the accounts that fit your ICP first.
Clu People Search. The sentence "VP or Director level product managers with product-led growth skills, at Series A-C software companies with 51-500 staff funded since January, in the US or Canada. Skip HubSpot customers." becomes 9 filters (Seniority: Vice President, Director, Function: Product Management, Skills: Product-Led Growth, Industry: Software Development, Company headcount: 51-200, 201-500, Funding stage: Series A, Series B, Series C, Most recent funding after: Jan 2026, Country / region: United States, Canada, Exclude: Current customers), previews about 210 people and adds them to the list PLG product leaders.
10,000+ users, from founders to full sales teams
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SaaS Companies: where the data goes wrong.
The problems teams in this market bring to us most often.
- 01
Trial signups with zero context
Most trial forms capture an email and nothing else. Your reps can't tell a funded company from a side project until they've spent a call finding out.
- 02
Gaps in PQL scoring
A PQL model needs product usage and firmographic fit. When the company fields are blank or two years old, an enterprise account using your product every day scores like a hobbyist.
- 03
Churn that starts with the wrong accounts
Deals closed outside your ICP are the first to churn. With messy job titles and thin company data, customer success can't see which accounts were a stretch until the cancellation lands.
- 04
Four tools, four versions of the account
Your CRM, marketing automation and product analytics each hold a slice. Company names don't match, contacts are duplicated and half the fields are empty, so nobody trusts the cross-team report.
A Clu list called PLG product leaders enriched through the waterfall: 4 verified work emails and 3 phone numbers found for 4 leads, 34 credits in total. Rows with no phone number found cost nothing for that field.
Clu workflows for SaaS Companies.
Each workflow links to the product behind it. The agent beside them runs this market's search every weekday and syncs the qualified people to your CRM.
- 01
Trial enrichment as signups arrive
Each new signup comes back with company size, industry, location and headcount. An AI column researches anything else you need, and your reps can prioritize within minutes of the signup.
- 02
PQL scoring with waterfall data
Pair product usage with firmographics from the waterfall. When one provider has no record of a company, the next one in line often does, so fewer accounts get scored on usage alone.
- 03
ICP fit scoring for every lead
Clu scores each lead against your ICP using company data, normalized job titles and AI columns that research the account on the open web. The best fits go to sales first.
- 04
CRM cleanup both teams can report from
Merge duplicate contacts, normalize job titles with Smart Columns and fill the empty fields. Sales and marketing then pull pipeline numbers from the same clean records.
A Clu agent named Weekly ICP outbound · PLG product leaders running its play step by step: Trigger, New people match your ICP · Every Monday, 31 in; Find People, Vice President, Director · Product Management · Product-Led Growth · Software Development · 51-500 employees · Series A-C · Funded after Jan 2026 · United States, Canada · Skip HubSpot current customers, 31 found; Qualification agent, Fit score 0-100 against your ICP, 17 qualified; Enrich, Email + Phone through the waterfall, 17 verified; Sync to HubSpot, Contact · assigned to the territory owner, 17 synced; Notify, Slack · #pipeline, Posted. Run summary: 31 found, 17 qualified, 17 synced, 0 duplicates.
Where the enriched record goes: your CRM both ways, or your sequencer.
HubSpot and Salesforce sync both ways over OAuth, field by field on your mapping, and an empty value never overwrites a filled one. Salesloft and Lemlist get a one-way push, or Clu Sequences sends from your reps' own inboxes.
HubSpot
Salesforce
Salesloft
LemlistHow does Clu enrich SaaS trial signups?
Clu runs the email from your signup form through 25+ data providers in sequence and returns company name, size, industry and revenue range. Upload a CSV, or call the API (Pro plan and up) as each user signs up.
Can Clu help us build better PQL scoring models?
Yes. Clu adds the company data your PQL model is missing, so it can weigh ICP fit next to product usage. A model that only sees usage can't tell a large prospect from a solo user.
How does waterfall enrichment compare to using a single data provider?
Every provider has gaps. A waterfall checks 25+ providers in sequence and stops at the first deliverable result, so one provider's blank gets filled by the next. On our 500-lead benchmark it found 98% verified work emails and 85% phone numbers.
What integrations does Clu offer for SaaS tools?
Two-way sync with HubSpot and Salesforce, one-way push to Salesloft and Lemlist, and a REST API. CRM sync is on the Pro and Enterprise plans and the API starts on Pro. You can also upload a CSV for batch enrichment.
How does Clu help reduce churn for SaaS companies?
A lot of churn is decided at the sale, when you close accounts outside your ICP. Clu scores every lead against your ideal profile before sales engages. For current customers, re-enrich the accounts before renewal so customer success works from current company data.
Agents that run your GTM.
Type your market's buyer into People Search and run the first list on the trial.
14 days of Pro, free.