Better Property Leads Start with Better Data
The person who decides in real estate is often a property manager at a small firm or an investor who ignores info@ mail, and generic B2B data misses both. Clu enriches your lead lists with verified emails and phone numbers for the person who decides.
Clu People Search. The sentence "VPs of Acquisitions or Asset Managers with an MBA, 6-10 years' experience, at PE-backed real estate firms with 11-200 staff HQ'd in Texas, in Dallas, Houston or Austin. Skip churned HubSpot accounts." becomes 9 filters (Job title: VP of Acquisitions, Asset Manager, Total years experience: 6 to 10 years, Degree: MBA, Industry: Real Estate, Company headcount: 11-50, 51-200, Funding stage: Private Equity, City: Dallas, Houston, Austin, HQ state: Texas, Exclude an account status: Churned), previews about 70 people and adds them to the list Texas CRE acquisitions.
10,000+ users, from founders to full sales teams
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Real Estate & PropTech: where the data goes wrong.
The problems teams in this market bring to us most often.
- 01
Property manager contact data is hard to find
Many property management companies are small, with a thin website and no public staff list. Contact details for property managers, building owners and HOA board members rarely show up in generic B2B databases.
- 02
National databases miss local firms
Real estate is local. National providers cover the big brokerages and do poorly on small property firms, local developers and regional investors, which are often the firms you sell to.
- 03
Investors ignore generic outreach
Commercial investors, family offices and fund managers get pitched constantly. An email to info@ goes nowhere. You need a verified email or phone number for the person who signs.
- 04
Agents move and your CRM doesn't know
Real estate professionals switch brokerages, firms and phone numbers often. A database that was accurate six months ago already carries stale records, and each one is a wasted call.
A Clu list called Texas CRE acquisitions enriched through the waterfall: 4 verified work emails and 3 phone numbers found for 4 leads, 34 credits in total. Rows with no phone number found cost nothing for that field.
Clu workflows for Real Estate & PropTech.
Each workflow links to the product behind it. The agent beside them runs this market's search every weekday and syncs the qualified people to your CRM.
- 01
Property manager list building
Search your markets for property managers, building owners and facility managers, then enrich each one with a verified email and phone number.
- 02
Investor contact enrichment
Add verified phone numbers, personal emails and current company data to your investor prospect lists. Your outreach goes to the decision maker and skips the gatekeeper.
- 03
Brokerage CRM cleanup
Remove invalid emails, update phone numbers and fill missing company data across your brokerage CRM. Your agents stop spending mornings on dead records.
- 04
Lead scoring for PropTech platforms
Enrich the signups on your PropTech platform with company data and see which are property firms and which are individual agents. Sales calls the firms first.
A Clu agent named Weekly ICP outbound · Texas CRE acquisitions running its play step by step: Trigger, New people match your ICP · Every Monday, 31 in; Find People, VP of Acquisitions, Asset Manager · 6 to 10 years experience · MBA · Real Estate · 11-200 employees · Private Equity · Dallas, Houston, Austin · HQ Texas · Skip HubSpot churned accounts, 31 found; Qualification agent, Fit score 0-100 against your ICP, 17 qualified; Enrich, Email + Phone through the waterfall, 17 verified; Sync to HubSpot, Contact · assigned to the territory owner, 17 synced; Notify, Slack · #pipeline, Posted. Run summary: 31 found, 17 qualified, 17 synced, 0 duplicates.
Where the enriched record goes: your CRM both ways, or your sequencer.
HubSpot and Salesforce sync both ways over OAuth, field by field on your mapping, and an empty value never overwrites a filled one. Salesloft and Lemlist get a one-way push, or Clu Sequences sends from your reps' own inboxes.
HubSpot
Salesforce
Salesloft
LemlistHow well does Clu cover small property management firms?
Coverage varies by market. The waterfall checks 25+ providers in sequence, so it finds many small firms a single database misses, and it's strongest in major metros and the markets around them. Run a sample of your list to see coverage where you sell.
Can Clu help us find commercial real estate investors?
Yes. People Search finds professionals by title, company and location, so you can target a Managing Partner or Director of Acquisitions at investment firms, family offices and private equity groups. Results include verified business emails and phone numbers where available.
How does Clu handle real estate-specific job titles?
Titles like 'Designated Broker', 'Managing Member' or 'Director of Asset Management' don't map to standard seniority. Clu's Smart Columns normalize them into seniority and department fields, so you can target by authority without listing every variation.
How current is the contact data for real estate professionals?
Clu queries providers when you enrich, so you get what they hold that day. People in real estate move firms often, so re-verify active outreach lists monthly. Verification catches invalid addresses before they hurt your sender reputation.
Does Clu integrate with real estate CRMs?
Through CSV and XLSX, yes. Follow Up Boss, Chime, kvCORE and Buildout all work the same way: export contacts, enrich them in Clu, import them back. Salesforce and HubSpot also have two-way sync on the Pro and Enterprise plans.
Agents that run your GTM.
Type your market's buyer into People Search and run the first list on the trial.
14 days of Pro, free.