Data Enrichment for Non-Profit Technology and Services
Non-profit buyers answer to a board and to donors, and at a small organization one person often covers several roles. Clu returns verified emails and phone numbers for the executive directors, development officers and program managers who decide.
Clu People Search. The sentence "Chief Development Officers or Development Directors, CFRE, 1-2 years in role, at nonprofits with 51-500 staff and $10M-$50M revenue in Washington or Oregon. Skip HubSpot customers and my lists." becomes 9 filters (Job title: Chief Development Officer, Director of Development, Years in role: 1-2 years, Certifications: CFRE, Industry: Non-profit Organizations, Company headcount: 51-200, 201-500, Annual revenue: $10M-$50M, State / province: Washington, Oregon, Exclude people already in my Clu: In any of my lists, Exclude: Current customers), previews about 70 people and adds them to the list PNW development leaders.
10,000+ users, from founders to full sales teams
- Switched from
ZoomInfo - Case study
HackerOneSwitched from
Apollo- Switched from
Clay - Case study
Sumo LogicSwitched fromClay- Switched fromApollo
- Case study
- Switched fromZoomInfo
- Switched fromZoomInfo
G2
Chrome Web Store
AppSumo
Non-Profit Organizations: where the data goes wrong.
The problems teams in this market bring to us most often.
- 01
Budgets are tight and scrutinized
Every purchase gets checked by a board and justified to donors. You need the right decision maker and a clear case for the spend, and outreach to the wrong contact slows deals that already move slowly.
- 02
Executive director turnover is high
Non-profit leadership turns over often, especially at smaller organizations. Your CRM may still list the ED who left last year, and every email to that address is wasted.
- 03
A foundation buys differently from an association
Non-profits range from hospitals and universities to foundations, associations and advocacy groups. Each has its own buying process, budget cycle and titles, and one generic pitch fits none of them.
- 04
One person, several job titles
Many non-profits run on a small staff, and the 'IT Director' may also be the office manager. Without data on team size and roles, you can't size the opportunity or find the right person.
A Clu list called PNW development leaders enriched through the waterfall: 4 verified work emails and 3 phone numbers found for 4 leads, 34 credits in total. Rows with no phone number found cost nothing for that field.
Clu workflows for Non-Profit Organizations.
Each workflow links to the product behind it. The agent beside them runs this market's search every weekday and syncs the qualified people to your CRM.
- 01
Non-profit executive prospecting
Find executive directors, development directors and program managers at target organizations, with verified emails and phone numbers for each.
- 02
Foundation and grant-maker outreach
Identify program officers, grant managers and leadership at foundations. An AI column can research each foundation's focus areas before you reach out.
- 03
Event lead enrichment
Enrich leads from non-profit technology conferences with organization details and verified contacts. Work them in order of organization size and fit with what you sell.
- 04
Donor and supporter database verification
Verify the addresses in your donor communication list. Supporter emails go stale quickly, and a verified list keeps your appeals reaching the people who give.
A Clu agent named Weekly ICP outbound · PNW development leaders running its play step by step: Trigger, New people match your ICP · Every Monday, 31 in; Find People, Chief Development Officer, Director of Development · 1-2 years in role · CFRE · Non-profit Organizations · 51-500 employees · $10M-$50M revenue · Washington, Oregon · Not in my lists · Skip HubSpot current customers, 31 found; Qualification agent, Fit score 0-100 against your ICP, 17 qualified; Enrich, Email + Phone through the waterfall, 17 verified; Sync to HubSpot, Contact · assigned to the territory owner, 17 synced; Notify, Slack · #pipeline, Posted. Run summary: 31 found, 17 qualified, 17 synced, 0 duplicates.
Where the enriched record goes: your CRM both ways, or your sequencer.
HubSpot and Salesforce sync both ways over OAuth, field by field on your mapping, and an empty value never overwrites a filled one. Salesloft and Lemlist get a one-way push, or Clu Sequences sends from your reps' own inboxes.
HubSpot
Salesforce
Salesloft
LemlistHow does Clu help companies sell to non-profits?
People Search and enrichment find executive directors, development directors, IT contacts and other decision makers at non-profits. Filter by industry, location and size to build the list, with verified contact details on every row.
Does Clu provide data on non-profit budget size?
Sometimes. Depending on provider coverage, enrichment can include estimated annual budget, staff size and mission area. For 501(c)(3) organizations, public IRS 990 filings show revenue and assets, and an AI column can look them up for each row.
How accurate is contact data for small non-profits?
Coverage drops for very small non-profits (under $500K budget, fewer than 10 employees), because they leave little trace online. Mid-size and larger organizations are well covered. Test a sample of your target organizations first.
Can Clu help with donor database maintenance?
Yes, for email. Verification removes invalid addresses and flags risky ones in your donor list, so fundraising appeals get delivered. Clu has no donor data such as giving history. Enrichment covers professional contact and organization information.
Does Clu offer non-profit pricing?
Pricing is the same for every organization: Starter is $49 and Pro $89 per seat a month, with 25% off annual, and Enterprise is priced to your volume. Starter covers most small non-profit sales efforts, and the Free plan gives you 50 credits a month. Talk to us about larger volumes.
Agents that run your GTM.
Type your market's buyer into People Search and run the first list on the trial.
14 days of Pro, free.