Clean Client Lists, Better Campaign Results
Agencies inherit their clients' data: trade show exports, bought lists, CRMs nobody has cleaned in years. Clu verifies and enriches each client's list before it goes into a campaign, so the bounces never become your problem.
Clu People Search. The sentence "Brand directors with paid social skills, under 2 years in role, at personal care brands with 201-1K staff and $50M-$250M revenue in NY or CA. Skip client domains and HubSpot contacts active in 60 days." becomes 9 filters (Job title: Director of Brand Marketing, Head of Brand, Years in role: Less than 1 year, 1-2 years, Skills: Paid Social, Industry: Personal Care Product Manufacturing, Company headcount: 201-500, 501-1K, Annual revenue: $50M-$250M, State / province: New York, California, Exclude company domains: 14 client domains, Exclude by last activity: Active within 60 days), previews about 95 people and adds them to the list Beauty brand leads, Q4.
10,000+ users, from founders to full sales teams
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Marketing & PR Agencies: where the data goes wrong.
The problems teams in this market bring to us most often.
- 01
Client lists arrive messy
Clients hand over CSVs from trade shows, bought lists and old CRMs, full of duplicates, dead emails and titles from two jobs ago. Send to them uncleaned and the campaign results take the hit.
- 02
Bounces cost you the client
When a campaign bounces because of bad data, the client blames the agency. Each client domain you send from needs clean, verified contacts to keep its sender reputation.
- 03
Twenty clients, twenty formats
One client's data is manageable. Twenty clients means twenty CRMs, naming conventions and file formats, and without one enrichment workflow your ops team rebuilds the process every time.
- 04
Proving the data work paid off
Clients want to see what each dollar bought. If you can't show before and after numbers on bounces, filled fields and duplicates removed, data services are the first line item they cut.
A Clu list called Beauty brand leads, Q4 enriched through the waterfall: 4 verified work emails and 3 phone numbers found for 4 leads, 34 credits in total. Rows with no phone number found cost nothing for that field.
Clu workflows for Marketing & PR Agencies.
Each workflow links to the product behind it. The agent beside them runs this market's search every weekday and syncs the qualified people to your CRM.
- 01
Bulk list cleaning for client campaigns
Upload the client's CSV and get back verified emails, corrected job titles and company data. Invalid contacts come out before the sequence starts.
- 02
Contact discovery for ABM campaigns
Search each account on a client's ABM list for the decision makers they want to reach. Every contact comes with a verified email and phone number.
- 03
Waterfall enrichment for higher fill rates
When the first provider comes up empty, the waterfall asks the next one, across 25+ in sequence. Your clients get fuller contact records than a single vendor returns.
- 04
Job title normalization across client data
'VP of Demand Gen' and 'Head of Growth Marketing' land in the same seniority and department fields. Titles from client CRM exports turn into something you can target on.
A Clu agent named Weekly ICP outbound · Beauty brand leads, Q4 running its play step by step: Trigger, New people match your ICP · Every Monday, 31 in; Find People, Director of Brand Marketing, Head of Brand · Less than 1 year, 1-2 years in role · Paid Social · Personal Care Product Manufacturing · 201-1K employees · $50M-$250M revenue · New York, California · Excluding 14 client domains · Skip HubSpot active within 60 days, 31 found; Qualification agent, Fit score 0-100 against your ICP, 17 qualified; Enrich, Email + Phone through the waterfall, 17 verified; Sync to HubSpot, Contact · assigned to the territory owner, 17 synced; Notify, Slack · #pipeline, Posted. Run summary: 31 found, 17 qualified, 17 synced, 0 duplicates.
Where the enriched record goes: your CRM both ways, or your sequencer.
HubSpot and Salesforce sync both ways over OAuth, field by field on your mapping, and an empty value never overwrites a filled one. Salesloft and Lemlist get a one-way push, or Clu Sequences sends from your reps' own inboxes.
HubSpot
Salesforce
Salesloft
LemlistHow do agencies typically use Clu?
Most agencies clean the CSVs clients send before a campaign, and build new contact lists at target accounts for ABM programs. CSV upload covers the campaign prep. The API (Pro plan and up) handles clients with outbound running all year.
Can we manage multiple client accounts in one Clu workspace?
Yes. Tag each client's uploads and export them separately, all under one account and one bill. Credits come out of one shared team wallet, so you don't buy a plan per client.
How does Clu help us prove data quality ROI to clients?
Every job reports its own numbers: emails verified and invalid, fields filled and missing, duplicates found, titles normalized. Share that before and after view with the client and use it to justify a data hygiene retainer.
What file formats and CRM exports does Clu support?
CSV and XLSX, with automatic column mapping. Clu detects the email, name, company and phone columns in exports from Salesforce, HubSpot, Pipedrive, Zoho and most other CRMs. Results come back in the same format, ready to re-import.
How fast can Clu process a large client list?
It depends on what you run. Verification alone is the quick part. A full waterfall takes longer, because it checks providers one after another until it finds a deliverable result. Upload the whole list as one file and Clu works through it.
Agents that run your GTM.
Type your market's buyer into People Search and run the first list on the trial.
14 days of Pro, free.