Reach Educators and Administrators with Verified Contact Data
Selling into schools means finding the one person in a district or department who controls the budget. Clu gets you that person's verified email and phone number, in K-12 and higher education.
Clu People Search. The sentence "Online Learning or Instructional Design Directors with a PhD and Canvas LMS, 1-2 years in role, at universities with 1K-10K staff in OH, MI or IN. Skip my lists and Salesforce customers." becomes 9 filters (Job title: Director of Online Learning, Director of Instructional Design, Years in role: 1-2 years, Skills: Canvas LMS, Degree: PhD, Industry: Higher Education, Company headcount: 1K-5K, 5K-10K, State / province: Ohio, Michigan, Indiana, Exclude people already in my Clu: In any of my lists, Exclude: Current customers), previews about 60 people and adds them to the list Midwest online learning.
10,000+ users, from founders to full sales teams
- Switched from
ZoomInfo - Case study
HackerOneSwitched from
Apollo- Switched from
Clay - Case study
Sumo LogicSwitched fromClay- Switched fromApollo
- Case study
- Switched fromZoomInfo
- Switched fromZoomInfo
G2
Chrome Web Store
AppSumo
Education & EdTech: where the data goes wrong.
The problems teams in this market bring to us most often.
- 01
District purchases pass through many hands
K-12 purchases involve superintendents, curriculum directors, IT coordinators and the school board. Pitch the wrong one and the deal sits in an inbox until the budget closes.
- 02
University contacts are siloed by department
In higher ed, most buying happens inside a department. Finding the right person in the right department at a large university takes more than the university's name in a search box.
- 03
Miss the budget window, wait a year
Education purchases follow budget cycles and the academic calendar. If your contact data is stale when the window opens, the next chance is twelve months away.
- 04
Educators hear from every EdTech vendor
Educators get vendor outreach constantly, and generic messages get deleted. Knowing the school type and enrollment lets you write something that reads like it was meant for them.
A Clu list called Midwest online learning enriched through the waterfall: 4 verified work emails and 3 phone numbers found for 4 leads, 34 credits in total. Rows with no phone number found cost nothing for that field.
Clu workflows for Education & EdTech.
Each workflow links to the product behind it. The agent beside them runs this market's search every weekday and syncs the qualified people to your CRM.
- 01
District decision-maker prospecting
Find the superintendents, curriculum coordinators and district CTOs and CIOs who approve purchases, with a verified work email and phone number for each.
- 02
Higher education account mapping
Map a university by department, role and seniority. Your outreach list covers the academic, IT and administrative people who each have a say.
- 03
Conference lead enrichment
Badge scans and business cards from ISTE, ASU+GSV and other education conferences come back with institution details and job context, so your reps know who to call first.
- 04
Email verification for outreach campaigns
Verify educator lists before a sequence goes out. School and .edu domains filter spam hard, so a low bounce rate decides whether you reach the inbox.
A Clu agent named Weekly ICP outbound · Midwest online learning running its play step by step: Trigger, New people match your ICP · Every Monday, 31 in; Find People, Director of Online Learning, Director of Instructional Design · 1-2 years in role · Canvas LMS · PhD · Higher Education · 1K-10K employees · Ohio, Michigan, Indiana · Not in my lists · Skip Salesforce current customers, 31 found; Qualification agent, Fit score 0-100 against your ICP, 17 qualified; Enrich, Email + Phone through the waterfall, 17 verified; Sync to Salesforce, Contact · assigned to the territory owner, 17 synced; Notify, Slack · #pipeline, Posted. Run summary: 31 found, 17 qualified, 17 synced, 0 duplicates.
Where the enriched record goes: your CRM both ways, or your sequencer.
HubSpot and Salesforce sync both ways over OAuth, field by field on your mapping, and an empty value never overwrites a filled one. Salesloft and Lemlist get a one-way push, or Clu Sequences sends from your reps' own inboxes.
HubSpot
Salesforce
Salesloft
LemlistHow does Clu help EdTech companies find school decision-makers?
Put the title you sell to (Superintendent, Director of Curriculum, Chief Technology Officer) into People Search and add a location or district. Each match comes with a verified email and phone number, with no digging through district websites.
Can Clu enrich badge scan data from education conferences?
Yes. Upload the badge scan export as a CSV and Clu adds each contact's full title, institution name and institution type. An AI column can research enrollment too. A name and an email become a lead your sales team can prioritize.
How current is Clu's education contact data?
Clu queries providers when you enrich, so you get what they hold that day. School administrators change jobs more often than most vendors expect, so re-verify education lists at least once a year, ideally before each budget cycle (usually spring, for the following school year).
Does Clu cover private schools and charter schools?
It varies. Coverage is good for larger private schools and charter networks with public staff directories and their own domains, and thinner for very small private schools. Test a sample list from your market to see where you stand.
How does Clu handle .edu email verification?
The same way as any business email, and it matters more here because education domains filter spam aggressively. Clu flags catch-all domains, invalid mailboxes and role addresses like info@ or admissions@, so your outreach goes to named people.
Agents that run your GTM.
Type your market's buyer into People Search and run the first list on the trial.
14 days of Pro, free.