Turn Anonymous Shoppers into Known Buyers with Enriched Data
E-commerce brands collect thousands of emails from popups, abandoned carts and ad clicks with no idea who's behind them. Clu verifies the list and enriches the business buyers hiding in it.
Clu People Search. The sentence "Ecommerce Directors or Heads of DTC, ex-Nike or Lululemon, Shopify skills, 2-5 years in role, at apparel brands with 51-500 staff and $20M-$100M revenue in the US. One per brand, no open HubSpot deals." becomes 10 filters (Job title: Director of Ecommerce, Head of DTC, Years in role: 2-5 years, Past companies: Nike, Lululemon, Skills: Shopify, Industry: Retail Apparel and Fashion, Company headcount: 51-200, 201-500, Max results per company: 1, Annual revenue: $20M-$100M, Country / region: United States, Exclude: Active opportunities), previews about 130 people and adds them to the list DTC apparel leaders.
10,000+ users, from founders to full sales teams
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E-Commerce & DTC: where the data goes wrong.
The problems teams in this market bring to us most often.
- 01
An email address and nothing else
Most shoppers never create an account. You end up with addresses from popups and abandoned carts and no idea who they are, where they work or how much they could buy.
- 02
Promo lists fill up with dead addresses
Promotional lists collect invalid addresses fast. Send to them unverified and your deliverability drops, campaigns land in spam and the email program earns less.
- 03
B2B buyers hidden in B2C traffic
Plenty of DTC brands sell to businesses too and can't tell those buyers apart from consumers. The office manager ordering 40 units sees the same popup as someone buying one.
- 04
Partner and vendor contacts are scattered
Supplier, vendor and wholesale contacts live in spreadsheets and old email threads. Finding the right person at a partner company means digging through last year's correspondence.
A Clu list called DTC apparel leaders enriched through the waterfall: 4 verified work emails and 3 phone numbers found for 4 leads, 34 credits in total. Rows with no phone number found cost nothing for that field.
Clu workflows for E-Commerce & DTC.
Each workflow links to the product behind it. The agent beside them runs this market's search every weekday and syncs the qualified people to your CRM.
- 01
Abandoned cart lead enrichment
Enrich abandoned-cart emails with company name, job title and company size. When the shopper turns out to be a business buyer, route them to your wholesale team for a personal follow-up.
- 02
Email list verification
Verify the whole promotional list before a launch or a sale. Invalid and risky addresses come off before the send.
- 03
Wholesale prospect discovery
Find retail buyers, distributors and wholesale decision makers at the stores you want to be in. Each comes with a verified email and phone number for your B2B channel.
- 04
Customer segmentation with enriched data
Append company size, industry and role to your customer records. Segment campaigns on those fields and find out which customer profiles are worth the most.
A Clu agent named Weekly ICP outbound · DTC apparel leaders running its play step by step: Trigger, New people match your ICP · Every Monday, 31 in; Find People, Director of Ecommerce, Head of DTC · 2-5 years in role · Ex-Nike, Lululemon · Shopify · Retail Apparel and Fashion · 51-500 employees · Max 1 per company · $20M-$100M revenue · United States · Skip HubSpot active opportunities, 31 found; Qualification agent, Fit score 0-100 against your ICP, 17 qualified; Enrich, Email + Phone through the waterfall, 17 verified; Sync to HubSpot, Contact · assigned to the territory owner, 17 synced; Notify, Slack · #pipeline, Posted. Run summary: 31 found, 17 qualified, 17 synced, 0 duplicates.
Where the enriched record goes: your CRM both ways, or your sequencer.
HubSpot and Salesforce sync both ways over OAuth, field by field on your mapping, and an empty value never overwrites a filled one. Salesloft and Lemlist get a one-way push, or Clu Sequences sends from your reps' own inboxes.
HubSpot
Salesforce
Salesloft
LemlistHow does Clu help e-commerce brands with abandoned carts?
When a shopper leaves only an email, Clu adds their name, company, job title and company size wherever the email belongs to a business. The generic 'come back' email becomes a personal one, and business buyers get handed to wholesale for a tailored offer.
Can Clu verify our promotional email list?
Yes. Upload the list as a CSV and Clu checks every address, flagging invalid, risky and catch-all emails, at 0.5 credit each. Run it before Black Friday or a product launch, when a spike in bounces costs the most.
How does Clu identify B2B buyers in DTC traffic?
Clu adds company name, company size, industry and job title to the emails in your database. A signup on a business domain shows you the company behind it, so you can split business buyers from consumers and market to each differently.
What integrations does Clu offer for e-commerce platforms?
Clu works with any platform that exports CSV, including Shopify, WooCommerce, BigCommerce and Magento. On Klaviyo or Mailchimp, enrich the list in Clu and import it back for segmentation.
How often should we verify our e-commerce email lists?
Before every major send, plus a full cleanup each quarter. Consumer addresses go stale faster than business ones. For always-on flows like the welcome series and cart abandonment, verify the active subscriber list monthly.
Agents that run your GTM.
Type your market's buyer into People Search and run the first list on the trial.
14 days of Pro, free.