Enterprise Data Quality Without Enterprise Headcount
A 3-person sales team shouldn't pay a 200-person data bill. On Clu you pay per rep, and every seat brings its credits into one wallet the whole team shares.
A sales rep's morning in Clu. Clu posts in Slack that 12 new people matched the ICP overnight and 9 have a verified phone number. The call list fills in, sorts by fit score, and the research agent writes talking points for the first call, to Naomi Osei.
VP of Sales · Omni
Head of Sales · Sanity
VP of Sales · Distyl
VP of Sales · WellSaid
VP of Sales · Gamma10,000+ users, from founders to full sales teams
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The short answer
Clu charges per seat, and every seat brings its credits into one shared wallet: 750 a seat on Starter at $49 a month, 1,500 a seat on Pro at $89. The whole team spends from that wallet and runs one waterfall across 25+ providers, which found 98% verified work emails and 85% phone numbers on our 500-lead benchmark.
Small Teams: what gets in the way.
Data tools are priced for big sales floors, and a three-person team pays the difference.
- 01
Contracts sized for a big sales floor
ZoomInfo at $15K a year is priced for orgs with 20+ seats, so a five-person team pays for capacity it never uses. Apollo at $49 a user is $245 a month for five people.
- 02
You pay for suites you never open
Enterprise tools bundle engagement suites, conversation intelligence and intent platforms into the price. A three-person team pays for all of it and works around it every day.
- 03
Nobody on the team is the admin
Small teams don't have a RevOps person to configure and maintain a data platform. The tool has to work the day you sign up, with no implementation project.
A Clu list called Series B sales leaders enriched through the waterfall: 6 verified work emails and 4 phone numbers found for 6 leads, 46 credits in total. Rows with no phone number found cost nothing for that field.
Decagon
RadarHow Clu fits.
You pay per seat, and the whole team spends from one credit wallet.
- 01
Every seat adds to one wallet
Each Starter seat brings 750 credits and each Pro seat 1,500, all into one wallet the team shares. A 3-person team and a 10-person team pay the same rate per enrichment, and unused credits roll over.
- 02
Upload a CSV or sync your CRM
Drop in a spreadsheet and download it enriched, or connect HubSpot or Salesforce for a two-way sync on Pro and Enterprise. Nobody needs training to run it.
- 03
25+ providers, one vendor
One waterfall checks 25+ providers in sequence, so you can cancel the extra data subscriptions and deal with one vendor and one invoice.
- Verified work emails25 leads searched23 × 123
- Phone numbersVerified before anyone calls18 × 10180
- Qualification agentFit score with reasons25 × 5125
How the alternatives compare.
ZoomInfo and Apollo are the two tools small teams usually weigh first.
| Option | Where it fits | Where it stops |
|---|---|---|
| ZoomInfo Compare | The broadest single database, with 321M+ contacts and intent data | $15K+ a year minimum on annual contracts, with per-seat pricing set for teams of 20+ |
| Apollo Compare | Prospecting and email sequences in one tool | Per-user pricing ($49-119 a seat) adds up, and coverage stops where its one database stops |
8% → 13%
Pickup Rate
“Clu gives us the highest accuracy data in our entire waterfall. Pickup rates went from 8% to 13%.”
How much does Clu cost for a 5-person team?
$245 a month on Starter: five seats at $49, with 3,750 credits in one shared wallet. Pro is $445 for the same five, with 7,500 credits and CRM sync. Billed annually, that's $185 or $335. Apollo at $49 a user is $245 a month for five people. Per verified email Apollo comes out a little ahead: 6.53 cents on Clu Starter against 5.2 on Apollo Basic, and 5.93 on Pro against 4.95 on Apollo Professional. On Clu every seat's credits land in one wallet, a phone number costs 10 credits and a missed email or phone number costs nothing.
Do I need a RevOps person to set up Clu?
No. Upload a CSV and download it enriched, or connect your CRM in a few clicks. There's no implementation project and nothing to maintain afterwards.
Can a small team really get the same data quality as enterprise?
Yes. Every plan runs the same waterfall across 25+ providers, so a lookup on Starter goes through the same sources as one on Enterprise. On our 500-lead benchmark the waterfall found 98% verified work emails.
What if we only need enrichment a few times per month?
That's fine. Unused credits roll over and there's no minimum usage. Run one batch a month and the rest of the balance waits for the next one.
Agents that run your GTM.
Try it with the whole team: the 14-day Pro trial has 3 seats and 250 credits in one shared wallet.
14 days of Pro, free.